In this paper, I present results from a total of 6 response rate experiments conducted during the administration of three separate student surveys at The University at Albany, SUNY, a medium-sized research university in the Northeast. The most important finding is that in two experimental treatments, personalizing the invitation or reminder e-mails (e.g., "Dear John") produced a roughly 25% increase in the raw number of responses compared to the control group that received an anonymous invitation (e.g., “Dear Student”). This confirms many years of findings related to personalization of mail survey solicitations. Other treatments produced no increase in response rate. These included changes in the subject line to either mention the word "survey" or not, as well as three experiments related to e-mail prenotifications. In none of these treatments did any version of the e-mail re-notification (personalized vs. anonymous; from the Vice Provost’s account vs. from the UAlbany Survey e-mail account; pre-notification vs. no pre-notification) have any impact on response rates compared to the group that received no prenotification.