Web Survey Bibliography
Personal interest for a survey topic has proved to ubstantially influence the decision to participate in mail (Dommeyer 1985, Heberlein/Baumgartner 1978, Martin 1994) as well as web surveys (Galesic 2006, Marcus et al. 2007, Porter/Whitcomb 2005). According to the ‘Leverage Salience Theory’ of Groves, Singer and Corning (2000) the decision to take part is not only based on the different attributes of the given survey (e.g. topic, sponsor, length etc.) but will also be influenced by how salient those attributes are made to the invitee. Invitations for web surveys in online access panels therefore usually leave this information out to reduce the risk of an expert bias (Bethlehem/Stoop 2007). This study aims to bring forward whether online access panel members use the information about the survey topic in e-mail invitations in their decision on participating in web surveys.
In a preliminary study data about personal interest, attitudes and other psychographic variables of 1.670 panel members were collected. Panelists were then randomly assigned to participate in one of two surveys about different topics (insurances and holidays). The e-mail invitations to these surveys were manipulated. Panelists either received an e-mail with the topic stated in the subject line as well as the invitation text, an e-mail message where only the text referred to the topic or an e-mail without any information about the survey topic. The influence of announcing the topic in the e-mail was measured on response rate and different indicators of data quality (response latency, item omission, answer length to open-ended questions, non-differentiation in grids).
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Web survey bibliography - Keusch, F. (21)
- Web Survey Gamification - Increasing Data Quality in Web Surveys by Using Game Design Elements; 2017; Schacht, S.; Keusch, F.; Bergmann, N.; Morana, S.
- The Impact of Response Scale Direction on Survey Responses in a Mixed-mode Survey ; 2016; Hu, M.; Yan, T.; Keusch, F.
- The Impact of Scale Direction, Alignment and Length on Responses to Rating Scale Questions in a Web...; 2016; Keusch, F.; Liu, M.; Yan, T.
- A Review of Issues in Gamified Surveys; 2015; Keusch, F.; Zhang, Che.
- Understanding Society Innovation Panel Wave 7: Results from Methodological Experiments; 2015; Blom, A. G.; Burton, J.; Booker, C. L.; Cernat, A.; Fairbrother, M.; Jaeckle, A.; Kaminska, O.; Keusch...
- Impact of response scale direction on survey responses in web and mobile web surveys; 2015; Yan, T.; Keusch, F.
- The Effects of the Direction of Rating Scales on Survey Responses in a Telephone Survey; 2015; Keusch, F., Yan, T.
- The Influence of Answer Box Format on Response Behavior on List-Style Open-Ended Questions; 2014; Keusch, F.
- Motives for joining nonprobability online panels and their association with survey participation behavior...; 2014; Keusch, F., Batinic, B., Mayerhofer, W.
- The Influence of Answer Box Format, Personal Topic Interest, and Respondent Characteristics on Response...; 2013; Keusch, F.
- The Direction of Rating Scales and Its Influence on Response Behavior in Web Surveys; 2012; Keusch, F.
- Open-ended Questions in Web Surveys: One Large vs. Ten Small Boxes; 2012; Keusch, F.
- The influence of social desirability on data quality in face-to-face and web surveys; 2012; Keusch, F.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Does the direction of Likert-type scales influence response behavior in web surveys?; 2011; Keusch, F.
- The Influence Of The Direction Of Likert-Type Scales In Web Surveys On Response Behavior In Different...; 2011; Keusch, F.
- Does Making The Survey Topic More Salient Lead To An Expert Bias? – The Influence of Announcing...; 2010; Keusch, F., Mayerhofer, W., Weilbuchner, N., Jungreithmaier, S.
- Online Access Panels: A detailed look at different Ways of Entering, their Costs and Participation Behavior...; 2010; Führer, R., Keusch, F.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Fuehrer, R., Kling, H.
- Maßnahmen zur Steigerung der Responserate bei listenbasierten Stichproben in Webbefragungen; 2009; Keusch, F.
- Increasing response rates in list based samples; 2009; Keusch, F., Kurz, H., Penzkofer, P.