Web Survey Bibliography
Web surveys are an efficient data collection mode if surveys are sent out within an organization. While the survey period is shorter compared to other modes and can provide results sooner, web surveys generally suffer from low response rates. Numerous studies have been conducted on increasing response rates in web surveys using incentives, reducing length, multiple contacts, and alike. However, the work on how the subject line of the invitation email affects the likelihood of participation is limited. One study reports that for groups less attached to the study sponsor, there was a significant difference in subjects’ participation when different subject line contents were used. The respondents with high attachment to the sponsor did not show any significant differences in participation across different subject lines (Porter & Whitcomb, 2005). Another study shows a difference in favor of email subject lines that are in a “plea” rather than an “offer” format (Trouteaud, 2004). Survey fatigue has been an increasing concern for the field of survey research. Researchers at Children’s Hospital Boston/Harvard Medical School receive numerous web survey invitations per month. One such survey is the Children’s Hospital Boston’s Clinical Research Program annual service satisfaction survey. Using this survey we implemented a 2x2 experiment with regard to the subject line of the invitation email. We hypothesized that the use of the word “survey” itself in the subject line diminishes the likelihood of participation because of the participants’ survey fatigue. We also expected to replicate Trouteaud’s results with respect to the use of “plea” versus “offer” format in the invitation email’s subject line. The participants were randomly assigned to each of the four conditions. This study, therefore, allows us to examine if the content of the subject line of the invitation email to a web survey influences the likelihood to respond.
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Web survey bibliography - 2010 (251)
- Running experiments on Amazon Mechanical Turk; 2010; Paolacci, G., Chandler, J., Ipeirotis, P. G.
- Making Good Use of Survey Paradata; 2010; Lynn, P., Nicolaas, G.
- Questionnaire Length, Fatigue Effects and Response Quality Revisited; 2010; Cape, P. J.
- Preventing Satisficing in Online Surveys: A “Kapcha” to Ensure Higher Quality Data...; 2010; Chandler, D., Kapelner, A.
- Game on; 2010; Ewing, T.
- Respondent Engagement: How Much Does it Matter?; 2010
- The Internet and Social Inequalities; 2010; Mannon, S.E.; Witte, J. C.
- Need to Improve Routine HIV Testing of U.S. Veterans in Care: Results of an Internet Survey; 2010; Valdiserri, R. O., Nazi, K., McInnes, D. K., Ross, D., Kinsinger, L.
- The Prevalence of Chronic Pain in United States Adults: Results of an Internet-Based Survey; 2010; Johannes, C. B., Le, T. K., Zhou, X., Johnston, J. A., Dworkin, R. H.
- Response Rates in Organizational Science, 1995–2008: A Meta-analytic Review and Guidelines for...; 2010; Anseel, F., Lievens, F., Schollaert, E., Choragwicka, B.
- Marketing Research: Methodological Foundations; 2010; Iacobucci, D., Churchill, G.A. Jr.
- Computer Assisted Interview Testing Tool (CTT) - a review of new features and how the tool has improved...; 2010; Stark, R., Gatward, R.
- Address-based Sampling Nets Success for KnowledgePanel® Recruitment and Sample Representation; 2010; DiSogra, C.
- A method of automated nonparametric content analysis for social science; 2010; Hopkins, D. J., King, G.
- Developing a web explicit research strategy theory in African universities: a cross-comparison of specific...; 2010; Kirigha, K. A., Neema-A.
- The use of paradata to monitor and manage survey data collection; 2010; Kreuter, F., Couper, M. P., Lyberg, L. E.
- Mitigating Online Survey Nonresponse Error In Aviation Research; 2010; Ison, D. C.
- Optimizing response rates in online surveys; 2010; Kaczmirek, L.
- The Decision Maker's Guide to Online Research; 2010
- Mixed-Method Approaches to Social Network Analysis; 2010; Edwards, G.
- Measuring Intent to Participate and Participation in the 2010 Census and Their Correlates and Trends...; 2010; Pasek, J., Krosnick, J. A.
- Nonresponse and Measurement Error in Mobile Phone Surveys ; 2010; Kennedy, C.
- Wordle; 2010; Feinberg, J.
- What it takes to be a top 100 website; 2010
- Total Survey Error: past, present, and future; 2010; Groves, R. M., Lyberg, L. E.
- There is an app for that! A review of smartphone apps for marketing research; 2010; Michelson, M.
- The who, what, and where of America: Understanding the American Community Survey; 2010; Gaquin, D. A.
- The weirdest people in the world?; 2010; Heine, S. J., Henrich, J., Norenzayan, A.
- The state of online research in the U.S.; 2010; Miller, J.
- The psychology or survey response. An ASA webinar; 2010; Tourangeau, R.
- The psychology of survey response, 2nd Edition; 2010; Tourangeau, R., Bradburn, N. M.
- The multidimensional integral business survey response model; 2010; Bavdaz, M.
- The impact of next and back buttons on time to complete and measurement reliability in computer-based...; 2010; Hays, R. D., Bode, R., Rothrock, N., Riley, W., Cella, D., Gershon, R.
- The Gallup Poll: Public opinion 2009; 2010; Gallup, A. M.
- Surveying cultures: Discovering shared conceptions and sentiments; 2010; Heise, D. R.
- Site-intercpet survey best practices; 2010; Henning, J.
- Sampling: design and analysis, 2nd Edition; 2010; Lohr, S. L.
- Research synthesis. AAPOR report on online panels; 2010; Brick, J. M., Baker, R., Blumberg, S. J., Couper, M. P., Courtright, M., Dennis, J. M., Dillman, D....
- Recruiting probability samples for a multi-mode research panel with Internet and mail components; 2010; Rao, K.
- Real ID. State of The Art Representative and Repeatable Online Samples. Behaviorally Profiled Respondents...; 2010; Gittelman, S. H., Trimarchi, E.
- Randomized response and indirect questioning techniques in surveys; 2010; Chaudhuri, A.
- Protecting and accessing data from the survey of earned doctorates: A workshop summary; 2010; Plewes, T. J.
- Paradata: a new data source from web-administered measures; 2010; Sowan, A. K., Jenkins, L. S.
- Overview of data collection methodology; 2010
- On-the-go and in-the-moment. Mobile research offers speed, immediacy; 2010; Pferdekamper, T.
- Mixed-mode surveys; 2010; Dillman, D. A., Messer, B. L.
- Measuring the group quarters population in the American Community Survey: Interim report; 2010; Marton, K., Voss, P. R.
- Measures of interobserver agreement and reliability; 2010; Shoukri, M. M.
- Machines that lean how to code open ended survey data; 2010; Esuli, A., Sebastiani, F.
- Libraries nationwide receiving ALA-APA Library Salary Survey Invitation; 2010; Grady, J.