Web Survey Bibliography
Lack of respondent engagement is a concern in web surveys. In an attempt to combat this problem, survey practitioners often try to design web questionnaires in ways that they believe respondents will find visually appealing. However, prior research has found that, when answering survey questions, respondents may draw on features that researchers intended to be purely stylistic. For example, when the appearance of response option labels varies across the options, respondents may perceive the options to be further apart conceptually than when they are presented in a similar fashion to one another. This may in turn affect the survey responses that respondents provide. This presentation will discuss the results of an experiment included in a web survey with more than 2,000 respondents. The respondents were randomly assigned to one of four experimental conditions that varied the format of the response options: one group got standard labels for each option, the second got labels that increased in boldness from left to right, the third got labels that decreased in boldness from left to right, and the fourth group got labels with emoticons. In addition, respondents were randomly assigned to one of two response option orders, and to either a fully-labeled or endpoint-only-labeled scale. The results of this experiment indicate that these three factors may influence survey responses, suggesting that practitioners should use caution when adding stylistic features to web questionnaires.
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Web survey bibliography - Tourangeau, R. (45)
- Reducing speeding in web surveys by providing immediate feedback; 2017; Conrad, F.; Tourangeau, R.; Couper, M. P.; Zhang, C.
- Using eye-tracking to understand how fourth grade students answer matrix items; 2015; Maitland, A.; Sun, H.; Caporaso, A.; Tourangeau, R.; Bertling, J.; Almonte, D.
- Measurement Properties of Web Surveys; 2015; Tourangeau, R.
- Providing a Deadline for Response: Results from Two Recent Experiments; 2014; Kaiser, A., Walston, J. T., Medway, R., Ye, C., Tourangeau, R.
- The Relations Among Different Cognitive Shortcuts in Surveys; 2013; Tourangeau, R., Medway, R., Presser, S.
- Anonymity and Confidentiality; 2012; Tourangeau, R.
- Modes of Data Collection; 2012; Tourangeau, R.
- Database Lookup in Web Surveys; 2012; Couper, M. P., Zhang, C., Conrad, F. G., Tourangeau, R.
- Question Order Effect: A Web Survey Experiment with Paradata; 2012; Ye, C., Tourangeau, R.
- Should I Stay or Should I go: The Effects of Progress Feedback, Promised Task Duration, and Length of...; 2011; Yan, T., Conrad, F. G., Tourangeau, R., Couper, M. P.
- Nonresponse Error, Measurement Error, And Mode Of Data Collection: Tradeoffs in a Multi-mode Survey...; 2011; Sakshaug, J. W., Yan, T., Tourangeau, R.
- The psychology or survey response. An ASA webinar; 2010; Tourangeau, R.
- The psychology of survey response, 2nd Edition; 2010; Tourangeau, R., Bradburn, N. M.
- Professional Web Respondents and Data Quality; 2010; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Increasing Respondents' Use of Definitions in Web Surveys; 2010; Peytchev, A., Conrad, F. G., Couper, M. P., Tourangeau, R.
- Interactive Interventions in Web Surveys Can Increase Respondent Conscientiousness; 2009; Conrad, F. G., Tourangeau, R., Couper, M. P., Kennedy, C.
- Experimenting With Speech Interactive Voice Response, Touchtone Data Entry and the Web for the National...; 2009; Cantor, D., Brick, P. D., Tourangeau, R., Conrad, F. G.
- Interactive feedback can improve accuracy of responses in web surveys; 2009; Conrad, F. G., Couper, M. P., Tourangeau, R., Galesic, M.
- Response Order and Response Distributions: The Format of the Response Options in a Web Survey; 2009; Tourangeau, R., Conrad, F. G., Couper, M. P., Balter, O.
- Improving the Design of Complex Matrix Questions; 2009; Couper, M. P., Tourangeau, R., Conrad, F. G.
- Survey Methodology (Wiley Series in Survey Methodology); 2009; Groves, R. M., Fowler, F. J., Couper, M. P., Lepkowski, J. M., Singer, E., Tourangeau, R.
- Social desirability bias in CATI, IVR and Web surveys: The effects of mode and question sensitivity; 2008; Kreuter, F., Presser, S., Tourangeau, R.
- Experiments Exploring the Relationship (or Lack Thereof) Between Nonresponse Error and Measurement Error...; 2008; Tourangeau, R., Groves, R. M., Presser, S., Toppe, C., Kennedy, K., Yan, T.,
- The Impact of the Spacing of the Scale Options in a Web Survey; 2008; Kennedy, C., Tourangeau, R., Conrad, F. G., Couper, M. P., Redline, C. D.
- Fast times and easy questions: the effects of age, experience and question complexity on web survey...; 2008; Yan, T., Tourangeau, R.
- Sensitive questions in surveys; 2007; Tourangeau, R., Yan, T.
- What is Sexual Harassment? It Depends on Who Asks! Framing Effects on Survey Responses; 2007; Galesic, M., Tourangeau, R.
- The Impact of the Visible: The Design of Web Surveys; 2007; Tourangeau, R., Couper, M. P., Conrad, F. G.
- How the shape and format of input fields affect answer; 2007; Couper, M. P., Tourangeau, R., Conrad, A.
- Experiments in Producing Nonresponse Bias ; 2006; Groves, R. M., Couper, M. P., Presser, S., Singer, E., Tourangeau, R., Piani Acosta, G., Nelson, Li.
- Color, Labels, and Interpretive Heuristics for Response Scales; 2006; Tourangeau, R., Couper, M. P., Conrad, F. G.
- An Experimental Comparison Of Web And Telephone Surveys; 2005; Fricker, S., Galesic, M., Tourangeau, R., Yan, T.
- Visual Context Effects in Web Surveys; 2005; Couper, M. P., Conrad, F. G., Tourangeau, R.
- Does Voice Matter? An Interactive Voice Response (IVR) Experiment; 2004; Couper, M. P., Singer, E., Tourangeau, R.
- Spacing, Position, and Order: Interpretive Heuristics for Visual Features of Survey Questions; 2004; Tourangeau, R., Conrad, F. G., Couper, M. P.
- Picture This! Exploring Visual Effects in Web Surveys; 2004; Couper, M. P., Tourangeau, R., Kenyon, K.
- Web-based data collection; 2003; Tourangeau, R.
- Cognitive Aspects of Survey Measurement and Mismeasurement; 2003; Tourangeau, R.
- Understanding the effects of audio-CASI on self-reports of sensitive behavior; 2003; Couper, M. P., Singer, E., Tourangeau, R.
- Humanizing self-administered surveys: experiments on social presence in web and IVR surveys; 2003; Tourangeau, R., Couper, M. P., Steiger, D. M., de Rouvray, C.
- Use and non-use of clarification features in web surveys; 2003; Tourangeau, R., P., Couper, M. P., Conrad, F. G., Baker, R. P.
- What They See Is What We Get: Response Options for Web Surveys; 2003; Couper, M. P., Tourangeau, R., Conrad, F. G., Crawford, S. D.
- Self-administered questions by telephone: Evaluating interactive voice response; 2002; Tourangeau, R., Steiger, D. M.,
- Collecting sensitive information with different modes of data collection; 1998; Couper, M. P., Tourangeau, R., Smith, T. W.
- Cognitive science and survey methods; 1984; Tourangeau, R.