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Web Survey Bibliography

Title What We Know About Our Online Respondents…And How We Plan to Use That Knowledge
Year 2011
Access date 02.08.2011
Abstract

The 2007 United States Census of Agriculture was the first to offer online reporting and nearly 100,000 Census of Agriculture reports were received online. We examined traits of web respondents and quality of their data. Web respondents were smaller, newer, more urban farms with high speed internet access. Their data were also better quality. Thus, several experiments were designed to target and increase web response during the testing for the 2012 Census of Agriculture. Comparisons were made between: groups 1) mailed a cover letter and instructions for online reporting, without a paper form; and 2) mailed a cover letter requesting them to report online but also included a paper form. In addition, several different cover letter treatment groups were tested. Response rates (both online and overall) and plans for increasing online reporting for the 2012 Census of Agriculture will be discussed.

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Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2011 (358)

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