Web Survey Bibliography

Title Make Way for Web Surveys
Source Association Management, 55, 4, pp. 51(4)
Year 2003
Access date 22.08.2011
Abstract

Surveys conducted by associations are nothing new. They are commonly used, for instance, to gain information directly related to members such as in the case of member-satisfaction or member-needs surveys. Some of the more common studies, based on survey information, relate to policy (for example, determining member positions on public policy issues), financial (such as what rates members are charging their clients), and compensation issues. According to Policies and Procedures in Association Management (2001, ASAE), compensation and industry-specific studies are the two most popular areas of research. What is relatively new, however, is the increasing use of the Web to conduct these surveys. The Web offers several advantages to print versions. They are often easier to complete and submit, the data does not need to be logged in upon receipt, and the end product often can be exploited to create an online service. The following article tells of how one association teamed with Survey Research Associates (SRA), Madison, Wisconsin, to move its compensation survey and print publication online.

 

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Year of publication2003
Bibliographic typeJournal article
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Web survey bibliography - 2003 (402)

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