Web Survey Bibliography
Open-ended questions are known to yield useful information, especially when researchers need to explore complex issues that do not have a finite or pre-determined set of responses.
This paper will highlight the utility and reliability of using open-ended questions in surveys measuring advertisement recall by detailing the process in which a coding methodology was established and applied to analyze data from an advertisement tracking study.
This paper presents the methodology for analyzing open-ended survey questions from a youth sample of a probability-based web panel in which respondents were asked a series of questions on recall and reactions to military advertising. Respondents who indicate that they have seen or heard any ads for the Military are asked an open-ended question to describe the advertisement in as much detail as possible. This open-ended format has the explicit advantage over close-ended items in that respondents are able to demonstrate what aspects of an advertisement stand out to them. Responses provide great insight into what youth recall from such advertisements. This format also allows them to describe any number of ads as opposed to the finite list that can be asked through close-ended items.
Responses are coded so that they can be analyzed quantitatively. This process has produced consistent trend lines and meaningful insights over the past four years. All steps of the coding process will be described, including: the standardization process, the creation of accurate, meaningful reporting categories; and checks and balances used to ensure inter-rater reliability and consistency over time.
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Web survey bibliography (4086)
- Should we use the progress bar in online surveys? A meta-analysis of experiments manipulating progress...; 2011; Callegaro, M., Yang, Y., Villar, A.
- From "Web Questions" to "Propensity Score Weighting": An Evaluation of Topics and...; 2011; Welker, M., Taddicken, M.
- Rich Profiles – Or: What's the problem with self-disclosure data?; 2011; Tress, F.
- Who are leaving our panel: panel attrition and personality traits; 2011; Marchand, M.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Asking sensitive questions in a recruitment interview for an online panel: the income question; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Speeders in Online Value Research: Cross-checking results of fast and slow respondents in two separate...; 2011; Beckers, T., Siegers, P., Kuntz, A.
- Effects of survey question clarity on data quality; 2011; Lenzner, T.
- Respondent Characteristics as Explanations for Uninformative Survey Response: Sources of Nondifferentiation...; 2011; Van Meurs, L., Klausch, L. T., Schoenbach, K.
- Snap judgement polling; 2011; Anderson, K., Wright, M., Wheeler, M.
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- Visiting item non-responses in internet survey data collection; 2011; Albaum, G., Roster, C. A., Smith, S. M., Wiley, J. B.
- Why Web-assisted TDIs are a cost-effective qualitative methodology ; 2011; Donnelly, T.
- Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method.; 2011; Andrews, L., Russell-Bennett, R., Drennan, J.
- Successful Prompting Methods on a Web-Based Survey; 2011; Venkataraman, L.
- Multi-Mode Survey Administration; 2011; Holder, T.
- Do’s and Don’ts of Developing Mixed Mode Surveys; 2011; Sanders, Ti.
- Mobile Survey Development Toolkit/Survey Framework; 2011; Rauch, M.
- Web based CATI on Amazon Elastic Compute Cloud and VirtualBox using queXS; 2011; Zammit, A.
- Survey Suite: Our "LOGIN & GO" Solution to Survey Research Needs; 2011; Lowden, M.
- A Dinosaur That Just Won't Die: A Return to Paper Surveys; 2011; Crandall, S., Crisafulli, T.
- Responses to Mail-Internet Mixed Mode Surveys: When Can we do Away with Paper Questionnaires?; 2011; Krebill-Prather, R.
- Web/Cloud Based CATI Using queXS; 2011; Zammit, A.
- When Referring to Mode, Is Expressed Preference the Same as Reality?; 2011; Denk, K.
- Developing Paradata Tools to Maximize Call Center Conversion Rates; 2011; Heinrich, T., Pittman, J., Abu, K.
- Incentives, Research-based Best Practices; 2011; Dykema, J.
- "But This is My Cell Phone!": A Qualitative Look at Practical Techniques for Gaining the...; 2011; George, J., Balok, T., Frasier, A. M.
- Developing and Implementing Adaptive Total Design (ATD); 2011; Carley-Baxter, L. R., Mitchell, S., Peytchev, A., Day, O.
- Three Era's of Survey Research; 2011; Groves, R. M.
- Creating Effective Designs for Mixed-Mode Surveys; 2011; Dillman, D. A.
- Research on Internet survey errors and control methods; 2011; Mingyue, F., Xicang, Z.
- Lösungsansätze gegen den Allgemeinarztmangel auf dem Land - Ergebnisse einer Online-Befragung unter Ä...; 2011; Steinhäuser, J., Annan, N. F., Roos, M., Szecsenyi, J., Joos, S.
- Partnership-Driven Resources to Improve and Enhance Research (PRIMER): A Survey of Community-Engaged...; 2011; Dolor, R. J., Greene, S. M., Thompson, E., Baldwin, L.-M., Neale, A. V.
- Question Comprehensibility and Satisficing Behavior in Web Surveys; 2011; Lenzner, T.
- Examination of a ’Web Mode Effect’. An Experimental Comparison of Web and Paper Based Surveys...; 2011; Shamshiri-Petersen, D., Clement, S. L.
- Conceptualizing Trust in Digital Environments: Health-e Skepticism: Trust in the Age of the Internet; 2011; Harris, A., Wyatt, S., Kelly, S.
- Some Researchers Do, Some Researchers Don’t: Reflections on Interdisciplinarity and Digital Social...; 2011; Pangbourne, K., Philip, L., Pignotti, E., Edwards, P.
- Internet & Learning: A Decade of Transformation in Learning Practices; 2011; Haythornthwaite, C., Andrews, R., Jones, C., de Castell, S., Goodfellow, R., Jewitt, C., Barton, D.
- Social Science Research Methods in Internet Time; 2011; Karpf, D. A.
- Quantifying Open-Ended Responses: Results from an Online Advertising Tracking Survey; 2011; Jacobe, A., Brewer, L., Vakalia, F., Turner, S., Marsh, S. M.
- Quality of responses to an open-ended question on a mixed-mode survey; 2011; Gibson, J., Vakalia, F., Turner, S.
- Open-ended questions in the context of temporary work research; 2011; Siponen, K.
- How do Respondents Perceive a Questionnaire? The Contribution of Open-ended Questions; 2011; Markou, E., Garnier, B.
- The Uses of Open-Ended Questions in Quantitative Surveys; 2011; Singer, E., Couper, M. P.
- Implementation, implementation, implementation: old and new options for putting surveys and experiments...; 2011; MacKerron, G.
- Weaving the Web into Personal Communication Networks: A Mobile Phone Based Study of Smartphone Users; 2011; Kobayashi, T., Boase, J.
- Agree-Disagree Response Format versus Importance Judgment; 2011; Krebs, D.