Web Survey Bibliography
Title Why Web-assisted TDIs are a cost-effective qualitative methodology
Author Donnelly, T.
Source Quirk's Marketing Research Review, May 2011, pp. 42
Year 2011
Access date 17.10.2011
Abstract
The author explores the pros and cons of Web-assisted tele-depth interviews, suggests usage examples and offers a host of best practices to get the most from the technique.
Access/Direct link
QUIRK'S Marketing Research Review (abstract) / (full text)
Year of publication2011
Bibliographic typeJournal article