Web Survey Bibliography
(a) Relevance & Research Question:
Social scientists are often reluctant to rely on data from online access panels or other web surveys because they fear that the general data quality may be seriously flawed and the results are thus neither valid nor reliable . The third major concern of representative sampling is not always important, e.g. in case of experimental designs or studies that are only used for analyzing relationships as opposed to comparing distributions and mean values. Our research question is, whether speeders in online surveys jeopardize results due to a lack of validity and reliability of results.
(b) Methods & Data:
In a research project on basic human values, fielded in 2010, we have implemented an online questionnaire and gathered data using the ‘Unipark’ online access panel. The 20 minute instrument includes among other measurements the 40 item Schwartz Portrait Value Questionnaire (PVQ) over five consecutive pages. We use confirmatory factor analyses (CFA) and structural equation models (SEM) to analyze our data.
(c) Results:
When analyzing the data we hardly faced any item non-response but have discovered many comparatively fast respondents using different speed thresholds. In order to cross-check our results we compared the results of CFA and SEM from two separate surveys (each: n > 750) using independent samples and we compare models from respondents at different speeds. We found a high degree of homogeneity between the two different samples and the models of slow respondents and speeders while controlling for straightliners on our Likert scale.
(d) Added Value:
The results indicate that value research may profit from online access panels both to pretest complex instruments and to validate results, e.g. by applying structural equation models. Although the quality of representative samples is not yet given for most online panels, the tentative results of our fundamental research indicates that speeders do not necessarily jeopardize the quality of the data and thus the validity and the reliability of results. This is an important insight for those social scientists usually relying on cost-intensive traditional PAPI and CATI data collection.
Conference Homepage (abstract) / (presentation)
Web survey bibliography - 2011 (358)
- The Validity of Surveys: Online and Offline; 2016; Wiersma, W.
- Computer science security research and human subjects: Emerging considerations for research ethics boards...; 2013; Buchanan, E. A., Aycock, J., Dexter, S., Dittrich, D., Hvizdak, E. E.
- Multiple Sources of Nonobservation Error in Telephone Surveys: Coverage and Nonresponse; 2011; Peytchev, A.; Carley-Baxter, L. R.; Black, M. C.
- Online Questionnaires for Outbreak Investigations; 2011; Parry, A. E.; Johnson, D. R.; Byron-Gray, K.; Raupach, J. C. A.; McPherson, M.
- Inventory of published research: Response burden measurement and reduction in official business statistics...; 2011; Giesen, D. & Snijkers, G. (Eds.), Bavdaz, M., Bergstrom, Y., Gravem, D. F., Haraldsen, G., Hedlin, D...
- Effects of speeding on satisficing in Mixed-Mode Surveys; 2011; Bathelt, S., Bauknecht, J.
- Using Research-Based Practices to Increase Response Rates of Web-Based Surveys; 2011; Perkins, R. A.
- Using break-offs in web interviews for predicting web response in mixed mode surveys; 2011; Beukenhorst, D.
- Web panels in Slovenia; 2011; Lenar, J.
- Traditional and non-traditional treatments for autism spectrum disorder with seizures: an on-line survey...; 2011; Frye, R. E., Sreenivasula, S., Adams, J. B.
- Understanding the new digital divide—A typology of Internet users in Europe; 2011; Brandtzæg, P.B.; Heim, J.; Karahasanoviæ, A.
- Patients’ attitudes toward side effects of antidepressants: an Internet survey; 2011; Kikuchi, T., Uchida, H., Suzuki, T., Watanabe, K., Kashima, H.
- Web-based or paper-based surveys: a quandary?; 2011; Bennett, L., Sid Nair, C.
- Refining the Total Survey Error Perspective; 2011; Smith, T. W.
- ELIPSS: Étude Longitudinale par Internet Pour les Sciences Sociales; 2011; Legleye, S., Lesnard, L.
- Less questions, more data: Revitalizing the european currency in single source affluent audience measurement...; 2011; Hartman, H.
- Linking website exposure data to survey data: A single-source solution; 2011; Krahn, J., Landi, J., Melton, E.
- Inference in surveys with sequential mixed-mode data collection; 2011; Buelens, B., van der Brakel, J.
- Using a Probability-based Online Panel to Survey American Jews; 2011; Wright, G., Phillips, B. T., Tobias, J., Peugh, J., Semans, K.
- Choice of Content Presentation Mode in Web-Based Survey Administration; 2011; Osborn, L., Mansfield, W., Ramirez, C. M., Lacey, J. N., etc.
- Seasonal Yield Variation and Related Response Patterns in Address-based Mail Samples; 2011; DiSogra, C., Hendarwan, E.
- Gender-specific on-line shopping preferences; 2011; Ulbrich, F., Christensen, T., Stankus, L.
- Mixing modes in the LFS - Computer-assisted, cost effective and respondent friendly; 2011; Koerner, T., van der Valk, J.
- Peanuts and Monkeys: Incentivisation and engagement in online access panels; 2011; Marks, B.
- Establishing Cross-National Equivalence of Measures of Xenophobia: Evidence from Probing in Web Surveys...; 2011; Braun, M., Behr, D., Kaczmirek, L.
- Methodological challenges in the use of the Internet for scientific research: Ten solutions and recommendations...; 2011; Reips, U.-D., Buchanan, T., Krantz, J. H., McGrawn, K.Reips, U.-D.
- Search and email still top the list of most popular online activities; 2011; Purcell, K.
- Using Internet in Stated Preference Surveys: A Review and Comparison of Survey Modes; 2011; Lindhjem, H., Navrud, S.
- On the experience and evidence about mixing modes of data collection in large-scale surveys where the...; 2011; Dex, S., Gumy, J.
- Survey Gamification: Old Wine in New Bottles?; 2011; Baker, R. P.
- The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback...; 2011; Sleep, D., Puleston, J.
- Statistical Estimation of Word Acquisition With Application to Readability Prediction; 2011; Kidwell, P., Lebanon, G., Collins-Thompson, K.
- What is Probit; 2011
- Voice-of-the-customer marketing: A revolutionary 5-step process to create customers who care, spend,...; 2011; Roman, E.
- User agent; 2011
- Unpublisihed internal Google report on break off rates by device type; 2011; Callegaro, M.
- Toward wiser public judgment; 2011; Yankelovich, D., Friedman, W.
- The impact of cookie deletion on site-server and ad-server metrics in Australia. An empirical comScore...; 2011
- The changing role of address-based sampling in survey research; 2011; Iannacchione, V. G.
- State of mobile measurement; 2011; Gluck, M.
- Some issues in the application of latent class models for questionnaire design; 2011; Biemer, P. P., Berzofsky, M.
- Self-administered mobile surveys; 2011; Bosnjak, M.
- SDSC Announces scalable, high-performance data storage cloud; 2011
- Ratings and audience measurement; 2011; Napoli, P. M.
- Randomized response models in survey sampling. Randomized response models; 2011; Hussain, Z.
- Online survey research: Findings, best practices, and future research. Report prepared for the Advertising...; 2011; Vannette, D.
- Online survey research: Findings, Best practices, and future research; 2011
- New Esomar survey on use of cookies and tracking technologies; 2011
- Mobile, webmail, desktops: Where are we viewing email now?; 2011
- Measuring americans' issue priorities. A new version of the most important problem question reveals...; 2011; Yeager, D. S., Larson, S. B., Krosnick, J. A., Tompson, T.