Web Survey Bibliography
(a) Relevance & Research Question:
Due to the dropping penetration rate of landline telephones and a general decline in the willingness to participate in telephone surveys, data collection using online methods – especially online access panels – are becoming more popular all over the world. Though widely adopted among marketing researchers critics still fear that the new sampling methodology leads to biased results produced by a breed of survey-savvy volunteer respondents who are solely interested in monetary incentives and therefore cannot be compared to the general population. This study seeks to give in-depth insight into the personality of online panelists by analyzing their motives for joining the pool as well as their personality traits (Big Five, materialism).
(b) Methods & Data:
In a survey among 1,729 members of an Austrian online access panel participants were asked to answer standardized scales measuring materialism (Richins 1987) and the Big Five personality traits (Rammstedt & John 2005). In addition they had to name the reasons for joining the online panel. The data was then analyzed for its influence on participation behavior in the pool during the last 13 month.
(c) Results:
The results show that money is a relevant motive but not the dominating reason for becoming an online panel member. It is also found that psychographic characteristics have rather little influence on participation behavior within the panel.
(d) Added Value:
The use of personality traits to predict participation behavior in surveys in general and online panels in particular is virtually unknown in the literature. This study is the first that examines the influence of those factors in an online panel environment.
Conference Hompeage (abstract) / (presentation)
Web survey bibliography - 2011 (358)
- Surveying the General Public over the Internet Using Address-Based Sampling and Mail Contact Procedures...; 2011; Messer, B. L., Dillman, D. A.
- Mobile phones as an extension of the participant observer's self: Reflections on the emergent role...; 2011; Hein, W., O'Donohoe, S., Ryan, A.
- Mixed methods designs in marketing research; 2011; Harrison, R. L., Reilly, T. M.
- Introduction to Usability Testing for Survey Research; 2011; Geisen, E., Jarrett, C.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Haraldsen, G., Snijkers, G., Roos, M., Sundvoll, A., Vik, T., Stax, H.-P.
- E-Census 2011 Portugal: implementation and results of the Pilot Survey; 2011; Vicente, P., Rosa, A., Reis, E.
- Facebook sampling methods: some methodological proposals; 2011; Macrì, E., Tessitore, C.
- Reflections on web based data collection in a mixed mode design: the case of the EU Labour Force Survey...; 2011; Kloek, W., van der Valk, J.
- Standardising the web data collection channel at the Basque Statistics Office (EUSTAT); 2011; Prado, C., Guinea , C.
- An Experimental Investigation of Mode Effects in the Hungarian Census Test 2009; 2011; Vereczkei, Z.
- Collaborative systems for enhancing the analysis of social surveys: the Grid Enabled Specialist Data...; 2011; Lambert, P., Warner, G., Doherty, T., McCafferty, S., Watt, J., Comerford, M., Gayle, V., Tan, L., Blum...
- ILS Online Survey; 2011; Weber, C.
- Development of a Web-Based Survey for Monitoring Daily Health and its Application in an Epidemiological...; 2011; Sugiura, H., Ohkusa, Y., Akahane, M., Sano, T., Okabe, N., Imamura, T.
- Sampling v. Scale: An investigation the tension between convenience sampling, response rates, probability...; 2011; Garland, P.
- Effectiveness and consequences of various recruitment methods in psychological research: case study; 2011; Poltorak, M.
- A new approach to the analysis of survey drop-out. Results from Follow-up Surveys in the German Longitudinal...; 2011; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- Tracking the decision-making process – Findings from an Online Rolling Cross-Section Panel Study...; 2011; Faas, T.
- Should we use the progress bar in online surveys? A meta-analysis of experiments manipulating progress...; 2011; Callegaro, M., Yang, Y., Villar, A.
- From "Web Questions" to "Propensity Score Weighting": An Evaluation of Topics and...; 2011; Welker, M., Taddicken, M.
- Rich Profiles – Or: What's the problem with self-disclosure data?; 2011; Tress, F.
- Who are leaving our panel: panel attrition and personality traits; 2011; Marchand, M.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Asking sensitive questions in a recruitment interview for an online panel: the income question; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Speeders in Online Value Research: Cross-checking results of fast and slow respondents in two separate...; 2011; Beckers, T., Siegers, P., Kuntz, A.
- Effects of survey question clarity on data quality; 2011; Lenzner, T.
- Respondent Characteristics as Explanations for Uninformative Survey Response: Sources of Nondifferentiation...; 2011; Van Meurs, L., Klausch, L. T., Schoenbach, K.
- Snap judgement polling; 2011; Anderson, K., Wright, M., Wheeler, M.
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- Visiting item non-responses in internet survey data collection; 2011; Albaum, G., Roster, C. A., Smith, S. M., Wiley, J. B.
- Why Web-assisted TDIs are a cost-effective qualitative methodology ; 2011; Donnelly, T.
- Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method.; 2011; Andrews, L., Russell-Bennett, R., Drennan, J.
- Successful Prompting Methods on a Web-Based Survey; 2011; Venkataraman, L.
- Multi-Mode Survey Administration; 2011; Holder, T.
- Do’s and Don’ts of Developing Mixed Mode Surveys; 2011; Sanders, Ti.
- Mobile Survey Development Toolkit/Survey Framework; 2011; Rauch, M.
- Web based CATI on Amazon Elastic Compute Cloud and VirtualBox using queXS; 2011; Zammit, A.
- Survey Suite: Our "LOGIN & GO" Solution to Survey Research Needs; 2011; Lowden, M.
- A Dinosaur That Just Won't Die: A Return to Paper Surveys; 2011; Crandall, S., Crisafulli, T.
- Responses to Mail-Internet Mixed Mode Surveys: When Can we do Away with Paper Questionnaires?; 2011; Krebill-Prather, R.
- Web/Cloud Based CATI Using queXS; 2011; Zammit, A.
- When Referring to Mode, Is Expressed Preference the Same as Reality?; 2011; Denk, K.
- Developing Paradata Tools to Maximize Call Center Conversion Rates; 2011; Heinrich, T., Pittman, J., Abu, K.
- Incentives, Research-based Best Practices; 2011; Dykema, J.
- "But This is My Cell Phone!": A Qualitative Look at Practical Techniques for Gaining the...; 2011; George, J., Balok, T., Frasier, A. M.
- Developing and Implementing Adaptive Total Design (ATD); 2011; Carley-Baxter, L. R., Mitchell, S., Peytchev, A., Day, O.
- Three Era's of Survey Research; 2011; Groves, R. M.
- Creating Effective Designs for Mixed-Mode Surveys; 2011; Dillman, D. A.