Web Survey Bibliography
(a) Relevance & Research Question:
Due to the dropping penetration rate of landline telephones and a general decline in the willingness to participate in telephone surveys, data collection using online methods – especially online access panels – are becoming more popular all over the world. Though widely adopted among marketing researchers critics still fear that the new sampling methodology leads to biased results produced by a breed of survey-savvy volunteer respondents who are solely interested in monetary incentives and therefore cannot be compared to the general population. This study seeks to give in-depth insight into the personality of online panelists by analyzing their motives for joining the pool as well as their personality traits (Big Five, materialism).
(b) Methods & Data:
In a survey among 1,729 members of an Austrian online access panel participants were asked to answer standardized scales measuring materialism (Richins 1987) and the Big Five personality traits (Rammstedt & John 2005). In addition they had to name the reasons for joining the online panel. The data was then analyzed for its influence on participation behavior in the pool during the last 13 month.
(c) Results:
The results show that money is a relevant motive but not the dominating reason for becoming an online panel member. It is also found that psychographic characteristics have rather little influence on participation behavior within the panel.
(d) Added Value:
The use of personality traits to predict participation behavior in surveys in general and online panels in particular is virtually unknown in the literature. This study is the first that examines the influence of those factors in an online panel environment.
Conference Hompeage (abstract) / (presentation)
Web survey bibliography - Germany (361)
- Mobile, webmail, desktops: Where are we viewing email now?; 2011
- Assessing personality traits through response latencies using item response theory; 2011; Ranger, J., Ortner, T. M.
- Web-based rating scales: HTML 5 and other innovations; 2011; Funke, F.
- E-dater, Artificial Actors, and German Households; 2011; Hebing, M.
- Seeing Through the Eyes of the Respondent: An Eye-tracking Study on Survey Question Comprehension; 2011; Lenzner, A., Kaczmirek, L., Galesic, M.
- Eye Tracking in testing questionnaires: What’s the added value?; 2011; Tries, S.
- Improving validity in web surveys with hard‐to‐reach targets: Online Respondent Driven Sampling...; 2011; Mavletova, A. M.
- Ignoring the compatibility of online questionnaires may bias the psychological composition of your sample...; 2011; Funke, F.
- Video enhanced web survey; 2011; Fuchs, M., Kunz, T., Gebhard, F.
- Scrolling or paging - it depends; 2011; Blanke, K.
- The German Access Panel and the Impact of Response Propensities; 2011; Amarov, B., Enderle, T., Muennich, R., Rendtel, U., Zins, S.
- A new approach to the analysis of survey drop-out. Results from Follow-up Surveys in the German Longitudinal...; 2011; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- Tracking the decision-making process – Findings from an Online Rolling Cross-Section Panel Study...; 2011; Faas, T.
- From "Web Questions" to "Propensity Score Weighting": An Evaluation of Topics and...; 2011; Welker, M., Taddicken, M.
- Rich Profiles – Or: What's the problem with self-disclosure data?; 2011; Tress, F.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Asking sensitive questions in a recruitment interview for an online panel: the income question; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Speeders in Online Value Research: Cross-checking results of fast and slow respondents in two separate...; 2011; Beckers, T., Siegers, P., Kuntz, A.
- Effects of survey question clarity on data quality; 2011; Lenzner, T.
- Lösungsansätze gegen den Allgemeinarztmangel auf dem Land - Ergebnisse einer Online-Befragung unter Ä...; 2011; Steinhäuser, J., Annan, N. F., Roos, M., Szecsenyi, J., Joos, S.
- Question Comprehensibility and Satisficing Behavior in Web Surveys; 2011; Lenzner, T.
- Agree-Disagree Response Format versus Importance Judgment; 2011; Krebs, D.
- Germans' segregation preferences and immigrant group size: A factorial survey approach; 2011; Schlueter, E., Ullrich, J., Schmidt, P.
- Benefits of Structured DDI Metadata across the Data Lifecycle: The STARDAT Project at the GESIS Data...; 2011; Linne, M., Brislinger, E., Zenk-Moeltgen, W.
- Microdata Information System MISSY; 2011; Bohr, J.,
- Explaining more variance with visual analogue scales: A Web experiment; 2011; Funke, F.
- Cognitive process in answering questions: Are verbal labels in rating scales attended to?; 2011; Menold, N., Kaczmirek, L., Lenzner, T.
- Experiments on the Design of the Left-Right Self-Assessment Scale; 2011; Zuell, C., Scholz, E., Behr, D.
- Separating selection from mode effects when switching from single (CATI) to mixed mode design (CATI /...; 2011; Carstensen, J., Kriwy, P., Krug, G., Lange, C.
- Asking Sensitive Questions: Do They Affect Participation In Follow-Up Surveys?; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Does social desirability compromise self-reports of physical activity in web-based research?; 2011; Crutzen, R., Goeritz, A.
- Testing for measurement equivalence of human values across online and paper-and-pencil surveys; 2011; Davidov, E., Depner, F.
- The use of paradata to monitor and manage survey data collection; 2010; Kreuter, F., Couper, M. P., Lyberg, L. E.
- Optimizing response rates in online surveys; 2010; Kaczmirek, L.
- There is an app for that! A review of smartphone apps for marketing research; 2010; Michelson, M.
- Innovative mobile research in developing countries; 2010; Bellity, E.
- Mobile location based research: Cross cultural examination of coffee culture; 2010; Morden, M., Ferneyhough, C., Grenville, A.
- Online research….and all that Jazz!; 2010; Gittelman, S. H., Trimarchi, E.
- Why are we trying to create new communities for market research purposes?; 2010; Pearson, C., Kateley, V.
- Internet-Based Measurement With Visual Analogue Scales: An Experimental Investigation; 2010; Funke, F.
- Managing the knowledge base - the DUVA system, from data entry to output tools; 2010; Then, R., Bangert, D.
- Recruiting Online Panel Members from a Mail survey in the General Population: Results from an Exploratory...; 2010; Reuband, K. H.
- Testing the Applicability of Respondent Driven Sampling as an Online Research Method to Sample Hidden...; 2010; Pajak, D.
- Seriousness Checks are Useful to Improve Data Validity in Online Research; 2010; Diedenhofen, D., Aust, F., Ullrich, S., Musch, J.
- Enrichment of Qualitative Research through Online Approaches: New Insights due to Online CoCreation...; 2010; Krischke-Ramaswamy, M., Knorr, H.
- Eye Tracking and Cognitive Interviewing: Steps to improve online questionnaires; 2010; Tries, S., Sattelberger, S.
- How new engagement techniques and question approaches are revolutionizing online research data gathering...; 2010; Puleston, J.
- Social Networking Sites: New approaches for Online-Panels?; 2010; Drosdow, M., Geißler, H.
- The Impact of Visual and Functional Design Elements in Online Survey Research; 2010; Hammen, K.