Web Survey Bibliography
Relevance & Research Question
Smartphones are one of the main drivers for the increasing usage of the mobile Internet. Particularly the launch of mobile apps has opened new possibilities for the users and thus has been a major part of the mobile success story the last years. For market researchers and panel providers mobile devices and especially apps provide new means to access respondents. Moreover, mobile surveys and panels add new capabilities to market research which have to be defined and evaluated.
Methods & Data
Using the example of the Interrogare app for mobile panels, the paper focuses on identifying new opportunities of mobile apps for market research. The different case studies are presented and empirically compared to online and mobile studies. The Interrogare app enables market researchers to survey their panelists in the right moment at the point-of-interest. This is realized by using functions like push-notification and geolocation.
Results
Mobile apps add new capabilities to market research. One of the biggest advantages is the application for location- and time-sensitive studies. Mobile research apps facilitates fast-response surveys. Moreover, mobile panels are particularly helpful to reach specific target groups, such as early-adopter or business people.
Added Value
The presented case studies outline first possible applications of mobile apps in market research and discusses the new capabilities for market researchers. In addition to this best-practices for mobile surveys are shown.
Conference Homepage (abstract) / (presentation)
Web survey bibliography - 2011 (358)
- Surveying the General Public over the Internet Using Address-Based Sampling and Mail Contact Procedures...; 2011; Messer, B. L., Dillman, D. A.
- Mobile phones as an extension of the participant observer's self: Reflections on the emergent role...; 2011; Hein, W., O'Donohoe, S., Ryan, A.
- Mixed methods designs in marketing research; 2011; Harrison, R. L., Reilly, T. M.
- Introduction to Usability Testing for Survey Research; 2011; Geisen, E., Jarrett, C.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Haraldsen, G., Snijkers, G., Roos, M., Sundvoll, A., Vik, T., Stax, H.-P.
- E-Census 2011 Portugal: implementation and results of the Pilot Survey; 2011; Vicente, P., Rosa, A., Reis, E.
- Facebook sampling methods: some methodological proposals; 2011; Macrì, E., Tessitore, C.
- Reflections on web based data collection in a mixed mode design: the case of the EU Labour Force Survey...; 2011; Kloek, W., van der Valk, J.
- Standardising the web data collection channel at the Basque Statistics Office (EUSTAT); 2011; Prado, C., Guinea , C.
- An Experimental Investigation of Mode Effects in the Hungarian Census Test 2009; 2011; Vereczkei, Z.
- Collaborative systems for enhancing the analysis of social surveys: the Grid Enabled Specialist Data...; 2011; Lambert, P., Warner, G., Doherty, T., McCafferty, S., Watt, J., Comerford, M., Gayle, V., Tan, L., Blum...
- ILS Online Survey; 2011; Weber, C.
- Development of a Web-Based Survey for Monitoring Daily Health and its Application in an Epidemiological...; 2011; Sugiura, H., Ohkusa, Y., Akahane, M., Sano, T., Okabe, N., Imamura, T.
- Sampling v. Scale: An investigation the tension between convenience sampling, response rates, probability...; 2011; Garland, P.
- Effectiveness and consequences of various recruitment methods in psychological research: case study; 2011; Poltorak, M.
- A new approach to the analysis of survey drop-out. Results from Follow-up Surveys in the German Longitudinal...; 2011; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- Tracking the decision-making process – Findings from an Online Rolling Cross-Section Panel Study...; 2011; Faas, T.
- Should we use the progress bar in online surveys? A meta-analysis of experiments manipulating progress...; 2011; Callegaro, M., Yang, Y., Villar, A.
- From "Web Questions" to "Propensity Score Weighting": An Evaluation of Topics and...; 2011; Welker, M., Taddicken, M.
- Rich Profiles – Or: What's the problem with self-disclosure data?; 2011; Tress, F.
- Who are leaving our panel: panel attrition and personality traits; 2011; Marchand, M.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Asking sensitive questions in a recruitment interview for an online panel: the income question; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Speeders in Online Value Research: Cross-checking results of fast and slow respondents in two separate...; 2011; Beckers, T., Siegers, P., Kuntz, A.
- Effects of survey question clarity on data quality; 2011; Lenzner, T.
- Respondent Characteristics as Explanations for Uninformative Survey Response: Sources of Nondifferentiation...; 2011; Van Meurs, L., Klausch, L. T., Schoenbach, K.
- Snap judgement polling; 2011; Anderson, K., Wright, M., Wheeler, M.
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- Visiting item non-responses in internet survey data collection; 2011; Albaum, G., Roster, C. A., Smith, S. M., Wiley, J. B.
- Why Web-assisted TDIs are a cost-effective qualitative methodology ; 2011; Donnelly, T.
- Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method.; 2011; Andrews, L., Russell-Bennett, R., Drennan, J.
- Successful Prompting Methods on a Web-Based Survey; 2011; Venkataraman, L.
- Multi-Mode Survey Administration; 2011; Holder, T.
- Do’s and Don’ts of Developing Mixed Mode Surveys; 2011; Sanders, Ti.
- Mobile Survey Development Toolkit/Survey Framework; 2011; Rauch, M.
- Web based CATI on Amazon Elastic Compute Cloud and VirtualBox using queXS; 2011; Zammit, A.
- Survey Suite: Our "LOGIN & GO" Solution to Survey Research Needs; 2011; Lowden, M.
- A Dinosaur That Just Won't Die: A Return to Paper Surveys; 2011; Crandall, S., Crisafulli, T.
- Responses to Mail-Internet Mixed Mode Surveys: When Can we do Away with Paper Questionnaires?; 2011; Krebill-Prather, R.
- Web/Cloud Based CATI Using queXS; 2011; Zammit, A.
- When Referring to Mode, Is Expressed Preference the Same as Reality?; 2011; Denk, K.
- Developing Paradata Tools to Maximize Call Center Conversion Rates; 2011; Heinrich, T., Pittman, J., Abu, K.
- Incentives, Research-based Best Practices; 2011; Dykema, J.
- "But This is My Cell Phone!": A Qualitative Look at Practical Techniques for Gaining the...; 2011; George, J., Balok, T., Frasier, A. M.
- Developing and Implementing Adaptive Total Design (ATD); 2011; Carley-Baxter, L. R., Mitchell, S., Peytchev, A., Day, O.
- Three Era's of Survey Research; 2011; Groves, R. M.
- Creating Effective Designs for Mixed-Mode Surveys; 2011; Dillman, D. A.