Web Survey Bibliography
Relevance & Research Question
Smartphones are one of the main drivers for the increasing usage of the mobile Internet. Particularly the launch of mobile apps has opened new possibilities for the users and thus has been a major part of the mobile success story the last years. For market researchers and panel providers mobile devices and especially apps provide new means to access respondents. Moreover, mobile surveys and panels add new capabilities to market research which have to be defined and evaluated.
Methods & Data
Using the example of the Interrogare app for mobile panels, the paper focuses on identifying new opportunities of mobile apps for market research. The different case studies are presented and empirically compared to online and mobile studies. The Interrogare app enables market researchers to survey their panelists in the right moment at the point-of-interest. This is realized by using functions like push-notification and geolocation.
Results
Mobile apps add new capabilities to market research. One of the biggest advantages is the application for location- and time-sensitive studies. Mobile research apps facilitates fast-response surveys. Moreover, mobile panels are particularly helpful to reach specific target groups, such as early-adopter or business people.
Added Value
The presented case studies outline first possible applications of mobile apps in market research and discusses the new capabilities for market researchers. In addition to this best-practices for mobile surveys are shown.
Conference Homepage (abstract) / (presentation)
Web survey bibliography (336)
- Achieving Strong Privacy in Online Survey; 2017; Zhou, Yo.; Zhou, Yi.; Chen, S.; Wu, S. S.
- Where, When, How and with What Do Panel Interviews Take Place and Is the Quality of Answers Affected...; 2017; Niebruegge, S.
- Is There a Future for Surveys; 2017; Miller, P. V.
- Mobile Research im Kontext der digitalen Transformation; 2017; Friedrich-Freksa, M.
- Virtual reality meets sensory research; 2017; Depoortere, L.
- Online customer journey analysis: a data science toolbox; 2017; Bonnay, D.
- Comparing Twitter and Online Panels for Survey Recruitment of E-Cigarette Users and Smokers; 2016; Guillory, J.; Kim, A.; Murphy, J.; Bradfield, B.; Nonnemaker, J.; Hsieh, Y. P.
- Statistical Design for Online Experiments Across Desktops, Tablets, Smartphones (and Maybe Wearable...; 2016; Qian, P.; Sadeghi, S.; Arora, N. K.
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- The Effects of a Delayed Incentive on Response Rates, Response Mode, Data Quality, and Sample Bias in...; 2016; McGonagle, K., Freedman, V. A.
- A look at the unique data-gathering process behind the Harvard Impact Study; 2016; Vitale, J.
- Are sliders too slick for surveys?; 2016; Buskirk, T. D.
- Evaluating Online Labor Markets for Experimental Research: Amazon.com's Mechanical Turk; 2016; Berinsky, A.; Huber, G. A.; Lenz, G. S.
- Web-based versus Paper-based Survey Data: An Estimation of Road Users’ Value of Travel Time Savings...; 2016; Kato, H.; Sakashita, A.; Tsuchiya, Tak.
- An Examination of Opposing Responses on Duplicated Multi-Mode Survey Responses; 2016; Djangali, A.
- Scientific Surveys Based on Incomplete Sampling Frames and High Rates of Nonresponse; 2016; Fahimi, M.; Barlas, F. M.; Thomas, R. K.; Buttermore, N. R.
- Adapting Labour Force Survey questions from interviewer-administered modes for web self-completion in...; 2015; Betts, P.; Cubbon, B.
- Internet Panels, Professional Respondents, and Data Quality; 2015; Matthijsse, S.; De Leeuw, E. D.; Hox, J.
- Are they willing to use the web? First results of a possible switch from PAPI to CAPI/CAWI in an establishment...; 2015; Ellguth, P.; Kohaut, S.
- GreenBook Research Industry Trends Report; 2015; Murphy, L. (Ed.)
- The role of gamification in better accessing reality and hence increasing data validity ; 2015; Bailey, P.; Kernohan, H.; Pritchard, G.
- Rewarding the Truth; 2015; Puleston, J.
- Impact of raising awareness of respondents on the measurement quality in a web survey; 2015; Revilla, M.
- Email subject lines and response rates to invitations to participate in a web survey and a face-to-face...; 2015; Sappleton, N.; Lourenco, F.
- Can a non-probabilistic online panel achieve question quality similar to that of the European Social...; 2015; Revilla, M.; Saris, W. E.; Loewe, G.; Ochoa, C.
- Mode Effects in Mixed-Mode Economic Surveys: Insights from a Randomized Experiment; 2015; Hsu, J. W.; McFall, B. H.
- Web-based survey, calibration, and economic impact assessment of spending in nature based recreation; 2015; Paudel, K. P., Devkota, N., Gyawali, B.
- The Influence of Answer Box Format on Response Behavior on List-Style Open-Ended Questions; 2014; Keusch, F.
- Improving Survey Response Rates in Online Panels Effects of Low-Cost Incentives and Cost-Free Text Appeal...; 2014; Pedersen, M. J., Nielsen, C. V.
- Matrix versus paging designs in a brand attribution task; 2014; Conrad, F. G., McCullough, W., Nishimura, R.
- Internet-Based Surveys: Methodological Issues; 2014; Albaum, G., Brockett, P., Golden, L., Han, V., Roster, C. A., Smith, S. M., Wiley, J. B.
- Use of a Google Map Tool Embedded in an Internet Survey Instrument: Is it a Valid and Reliable Alternative...; 2014; Dasgupta, S., Vaughan, A. S., Kramer, M. R., Sanchez, T. H., Sullivan, P. S.
- Sequential or Simultaneous Multi-Mode? Results from Two Large Surveys of Electric Utility Consumers; 2014; Jackson, C., Ledoux, C.
- Targeting the bias – the impact of mass media attention on sample composition and representativeness...; 2014; Steinmetz, S., Oez, F., Tijdens, K. G.
- Exploring selection biases for developing countries - is the web a promising tool for data collection...; 2014; Tijdens, K. G., Steinmetz, S.
- Measuring the very long, fuzzy tail in the occupational distribution in web-surveys; 2014; Tijdens, K. G.
- Moving answers with the GyroScale: Using the mobile device’s gyroscope for market research purposes...; 2014; Luetters, H., Kraus, M., Westphal, D.
- Clicking vs. Dragging: Different Uses of the Mouse and Their Implications for Online Surveys; 2014; Sikkel, D., Steenbergen, R., Gras, S.
- Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities...; 2014; Herche, J., Adler, M.
- Online mobile surveys in Italy: coverage and other methodological challenges; 2014; Poggio, T.
- How Sliders Bias Survey Data; 2013; Sellers, R.
- Survey Research Response Rates: Internet Technology vs. Snail Mail ; 2013; Lanier, P. A., Tanner, J. R., Totaro, M. W., Gradnigo, G.
- The impact of New Zealand's 2008 prohibition of piperazine-based party pills on young people'...; 2013; Sheridan, J., Dong, C. Y., Butler, R., Barnes, J.
- How well do volunteer web panel surveys measure sensitive behaviours in the general population, and...; 2013; Erens, B., Burkill, S., Copas, A., Couper, M. P., Conrad, F.
- Effects of Gamification on Participation and Data Quality in a Real-World Market Research Domain ; 2013; Cechanowicz, J., Gutwin, C., Brownell, B., Goodfellow, L.
- Ideal participants in online market research: Lessons from closed communities; 2013; Heinze, A., Ferneley, E., Child, P.
- Online, face-to-face and telephone surveys—Comparing different sampling methods in wine consumer...; 2013; Szolnoki, G., Hoffmann, D.
- Where does the Fair Trade price premium go? Confronting consumers' request with reality; 2013; Langen, N., Adenaeuer, L.
- Customer satisfaction in Web 2.0 and information technology development; 2013; Sharma, G., Baoku, L.
- Research staff and public engagement: a UK study; 2013; Davies, S.