Web Survey Bibliography
Relevance & Research Question
Smartphones are one of the main drivers for the increasing usage of the mobile Internet. Particularly the launch of mobile apps has opened new possibilities for the users and thus has been a major part of the mobile success story the last years. For market researchers and panel providers mobile devices and especially apps provide new means to access respondents. Moreover, mobile surveys and panels add new capabilities to market research which have to be defined and evaluated.
Methods & Data
Using the example of the Interrogare app for mobile panels, the paper focuses on identifying new opportunities of mobile apps for market research. The different case studies are presented and empirically compared to online and mobile studies. The Interrogare app enables market researchers to survey their panelists in the right moment at the point-of-interest. This is realized by using functions like push-notification and geolocation.
Results
Mobile apps add new capabilities to market research. One of the biggest advantages is the application for location- and time-sensitive studies. Mobile research apps facilitates fast-response surveys. Moreover, mobile panels are particularly helpful to reach specific target groups, such as early-adopter or business people.
Added Value
The presented case studies outline first possible applications of mobile apps in market research and discusses the new capabilities for market researchers. In addition to this best-practices for mobile surveys are shown.
Conference Homepage (abstract) / (presentation)
Web survey bibliography (4086)
- Should we use the progress bar in online surveys? A meta-analysis of experiments manipulating progress...; 2011; Callegaro, M., Yang, Y., Villar, A.
- From "Web Questions" to "Propensity Score Weighting": An Evaluation of Topics and...; 2011; Welker, M., Taddicken, M.
- Rich Profiles – Or: What's the problem with self-disclosure data?; 2011; Tress, F.
- Who are leaving our panel: panel attrition and personality traits; 2011; Marchand, M.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Asking sensitive questions in a recruitment interview for an online panel: the income question; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Speeders in Online Value Research: Cross-checking results of fast and slow respondents in two separate...; 2011; Beckers, T., Siegers, P., Kuntz, A.
- Effects of survey question clarity on data quality; 2011; Lenzner, T.
- Respondent Characteristics as Explanations for Uninformative Survey Response: Sources of Nondifferentiation...; 2011; Van Meurs, L., Klausch, L. T., Schoenbach, K.
- Snap judgement polling; 2011; Anderson, K., Wright, M., Wheeler, M.
- Individual differences in motivation to participate in online panels; 2011; Bruggen, E., Wetzels, M., de Ruyter, K., Schillewaert, N.
- Data Use: A systematic method for checking online questionnaires; 2011; Arbittier, J.
- Understanding the pros and cons of mixed-mode research; 2011; Mora, M.
- Visiting item non-responses in internet survey data collection; 2011; Albaum, G., Roster, C. A., Smith, S. M., Wiley, J. B.
- Why Web-assisted TDIs are a cost-effective qualitative methodology ; 2011; Donnelly, T.
- Capturing affective experiences using the SMS Experience Sampling (SMS-ES) method.; 2011; Andrews, L., Russell-Bennett, R., Drennan, J.
- Successful Prompting Methods on a Web-Based Survey; 2011; Venkataraman, L.
- Multi-Mode Survey Administration; 2011; Holder, T.
- Do’s and Don’ts of Developing Mixed Mode Surveys; 2011; Sanders, Ti.
- Mobile Survey Development Toolkit/Survey Framework; 2011; Rauch, M.
- Web based CATI on Amazon Elastic Compute Cloud and VirtualBox using queXS; 2011; Zammit, A.
- Survey Suite: Our "LOGIN & GO" Solution to Survey Research Needs; 2011; Lowden, M.
- A Dinosaur That Just Won't Die: A Return to Paper Surveys; 2011; Crandall, S., Crisafulli, T.
- Responses to Mail-Internet Mixed Mode Surveys: When Can we do Away with Paper Questionnaires?; 2011; Krebill-Prather, R.
- Web/Cloud Based CATI Using queXS; 2011; Zammit, A.
- When Referring to Mode, Is Expressed Preference the Same as Reality?; 2011; Denk, K.
- Developing Paradata Tools to Maximize Call Center Conversion Rates; 2011; Heinrich, T., Pittman, J., Abu, K.
- Incentives, Research-based Best Practices; 2011; Dykema, J.
- "But This is My Cell Phone!": A Qualitative Look at Practical Techniques for Gaining the...; 2011; George, J., Balok, T., Frasier, A. M.
- Developing and Implementing Adaptive Total Design (ATD); 2011; Carley-Baxter, L. R., Mitchell, S., Peytchev, A., Day, O.
- Three Era's of Survey Research; 2011; Groves, R. M.
- Creating Effective Designs for Mixed-Mode Surveys; 2011; Dillman, D. A.
- Research on Internet survey errors and control methods; 2011; Mingyue, F., Xicang, Z.
- Lösungsansätze gegen den Allgemeinarztmangel auf dem Land - Ergebnisse einer Online-Befragung unter Ä...; 2011; Steinhäuser, J., Annan, N. F., Roos, M., Szecsenyi, J., Joos, S.
- Partnership-Driven Resources to Improve and Enhance Research (PRIMER): A Survey of Community-Engaged...; 2011; Dolor, R. J., Greene, S. M., Thompson, E., Baldwin, L.-M., Neale, A. V.
- Question Comprehensibility and Satisficing Behavior in Web Surveys; 2011; Lenzner, T.
- Examination of a ’Web Mode Effect’. An Experimental Comparison of Web and Paper Based Surveys...; 2011; Shamshiri-Petersen, D., Clement, S. L.
- Conceptualizing Trust in Digital Environments: Health-e Skepticism: Trust in the Age of the Internet; 2011; Harris, A., Wyatt, S., Kelly, S.
- Some Researchers Do, Some Researchers Don’t: Reflections on Interdisciplinarity and Digital Social...; 2011; Pangbourne, K., Philip, L., Pignotti, E., Edwards, P.
- Internet & Learning: A Decade of Transformation in Learning Practices; 2011; Haythornthwaite, C., Andrews, R., Jones, C., de Castell, S., Goodfellow, R., Jewitt, C., Barton, D.
- Social Science Research Methods in Internet Time; 2011; Karpf, D. A.
- Quantifying Open-Ended Responses: Results from an Online Advertising Tracking Survey; 2011; Jacobe, A., Brewer, L., Vakalia, F., Turner, S., Marsh, S. M.
- Quality of responses to an open-ended question on a mixed-mode survey; 2011; Gibson, J., Vakalia, F., Turner, S.
- Open-ended questions in the context of temporary work research; 2011; Siponen, K.
- How do Respondents Perceive a Questionnaire? The Contribution of Open-ended Questions; 2011; Markou, E., Garnier, B.
- The Uses of Open-Ended Questions in Quantitative Surveys; 2011; Singer, E., Couper, M. P.
- Implementation, implementation, implementation: old and new options for putting surveys and experiments...; 2011; MacKerron, G.
- Weaving the Web into Personal Communication Networks: A Mobile Phone Based Study of Smartphone Users; 2011; Kobayashi, T., Boase, J.
- Agree-Disagree Response Format versus Importance Judgment; 2011; Krebs, D.