Web Survey Bibliography
Relevance & Research Question: One of the most important trends in electoral behaviour is the loss of stability in recent years. That said, it becomes increasingly important to study (and hence observe) short-term effects. But tracking decision-making processes has always been a challenge to academia as well as market researchers, since neither our traditional theories nor our tools are specifically designed to examine such short term effects. To overcome this deficiency we will conduct an innovative study design in the run-up to the 2011 Baden-Württemberg state election. It combines panel elements with the general idea of a rolling cross-section survey, yielding rolling cross-section panel waves. The rolling-cross section part provides us with the opportunity to track developments in the course of the campaign on a day-by-day basis, while the panel gives insight into intra-individual decision-making process. Our contribution will focus on the design of the study, but will also include findings from the first wave of our study that will be fielded in November 2011.
Methods & Data: In the run-up to the 2011 Baden-Württemberg state election, we will conduct a five wave-panel. Respondents are recruited from YouGov’ access panel. The first wave (with n=4000) – providing a “pre-test” before the final phase of the campaign starts – will be fielded in November/December 2010. The following three waves will be conducted in the final six weeks before Election Day in order to get an extensive insight into the decision-making processes. Wave 5 will be a standard post-election wave.
Results: Since the GOR-Conference will take place when our study is still in progress, we will only be able to present first findings mainly from our first wave. However, we will focus on outlining the concept and innovations of our Rolling Cross-Section Panel Study.
Added Value: The paper presents a very innovative research study useful tools for academic and non-academic researchers that are interested in individual decision-making processes in future surveys.
Conference Homepage (abstract)
Web survey bibliography - General Online Research Conference (GOR) 2011 (17)
- Sampling v. Scale: An investigation the tension between convenience sampling, response rates, probability...; 2011; Garland, P.
- Effectiveness and consequences of various recruitment methods in psychological research: case study; 2011; Poltorak, M.
- A new approach to the analysis of survey drop-out. Results from Follow-up Surveys in the German Longitudinal...; 2011; Rossmann, J., Blumenstiel, J. E., Steinbrecher, M.
- Tracking the decision-making process – Findings from an Online Rolling Cross-Section Panel Study...; 2011; Faas, T.
- Should we use the progress bar in online surveys? A meta-analysis of experiments manipulating progress...; 2011; Callegaro, M., Yang, Y., Villar, A.
- From "Web Questions" to "Propensity Score Weighting": An Evaluation of Topics and...; 2011; Welker, M., Taddicken, M.
- Rich Profiles – Or: What's the problem with self-disclosure data?; 2011; Tress, F.
- Who are leaving our panel: panel attrition and personality traits; 2011; Marchand, M.
- Mobile Research Apps – Adding New Capabilities to Market Research; 2011; Rieber, D.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Asking sensitive questions in a recruitment interview for an online panel: the income question; 2011; Schaurer, I., Struminskaya, B., Kaczmirek, L., Bandilla, W.
- Speeders in Online Value Research: Cross-checking results of fast and slow respondents in two separate...; 2011; Beckers, T., Siegers, P., Kuntz, A.
- Effects of survey question clarity on data quality; 2011; Lenzner, T.
- Respondent Characteristics as Explanations for Uninformative Survey Response: Sources of Nondifferentiation...; 2011; Van Meurs, L., Klausch, L. T., Schoenbach, K.
- Response Quantity, Response Quality, and Costs of Building an Online Panel via Social Contacts.; 2011; Toepoel, V.
- The Influence Of The Direction Of Likert-Type Scales In Web Surveys On Response Behavior In Different...; 2011; Keusch, F.
- Social desirability and self-reported health risk behaviors in web-based research: three longitudinal...; 2010; Crutzen, R., Goeritz, A.