Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Exploring Animated Faces Scales in Web Surveys: Drawbacks and Prospects
Source Survey Practice, February 2012
Year 2012
Access date 27.03.2012
Full text

pdf (598 KB)


Web surveys have been mimicking paper questionnaires with respect to their layout and appearance for a long time. Even though the rapid development of the internet and internet data collection methods offers various graphic and multimedia design features, very little is known about the influence of animated web survey questions on the question answering process. In a web survey among university journal readers, we conducted an experiment exploring the effects of implementing animated faces in scale questions. By varying the visual appearance of faces in a scale question, we enhance their influence on the question answering process.

Access/Direct link

Survey Practice (abstract) / (full text)

Year of publication2012
Bibliographic typeJournal article

Web survey bibliography (4086)