Web Survey Bibliography
Title Survey methods in an age of austerity: Driving value in survey design
Author Williams, Jo.
Source International Journal of Market Research, 54, 1, pp. 13
Year 2012
Access date 21.04.2012
Abstract
This paper outlines new evidence on what happens when questions from major social surveys are asked of online survey panellists. The paper shows how difficult it is to control for 'panellist bias' and produce unbiased population estimates but also that, for some statistics, panel data can provide a surprisingly close match to the gold standard surveys of government.
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Year of publication2012
Bibliographic typeJournal article