Web Survey Bibliography
This article presents information on the methods for testing and evaluating survey questions. In recent decades a growing awareness of conventional pretesting's draw backs has led to two interrelated changes. First, there has been a subtle shift in the goals of testing, from an exclusive focus on identifying and fixing overt problems experienced by interviewers and respondents to a broader concern for improving data quality so that measurements meet a survey's objectives. Second, new testing methods have been developed or adapted from other uses. These methods include cognitive interviews, behavior coding, response latency, vignette analysis, formal respondent debriefings, experiments and statistical modeling. The development of these methods raises issues of how they might best be used in combination, as well as whether they in fact lead to improvements in survey measurement. In addition, the adoption of computerized modes of administration poses special challenges for pretesting, as do surveys of special populations, such as children, establishments and those requiring questionnaires in more than one language all of which have greatly increased in recent years.
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Web survey bibliography - Lessler, J. T. (3)
- Methods for Testing and Evaluating Survey Questions; 2004; Presser, S., Couper, M. P., Lessler, J. T., Martin, E., Martin, J., Rothgeb, J. M., Singer, E.
- Question Appraisal System - QAS-99 ; 1999; Willis, G. B., Lessler, J. T.
- Audio and Video Computer Assisted Self-Interviewing: Preliminary Tests of New Technologies for Data...; 1994; O'Reilly, J. M., Hubbard, M. L., Lessler, J. T., Biemer, P. P., Turner, C. F.