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Web Survey Bibliography

Title Data Quality from Low Cost Data Collection Methodologies
Year 2012
Access date 30.06.2012

There has been a rapid rise in the number of firms that offer low cost data collection on the web or by interactive voice recognition (IVR) techniques that employ computers to phone numbers and interview people with touch tone devices through the use of a computerized voice. Some firms even offer “do it yourself” polls where any questionnaire can be fielded for less than $1,000. This paper reports on a study where multiple organizations fielded the same questionnaire employing such techniques for data collection, and the results are compared to those from a major national study that fielded the same questions. I compare the surveys in terms of sample characteristics, the use of weights, statistical properties of the main variables of interest, and the nature of the relationships between these variables. The general topic of the survey is public opinion about President Barack Obama’s citizenship and the relationship of politically relevant variables to those attitudes. The baseline for comparison is the 2010 American National Election Study.

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Conference Homepage (abstract)

Year of publication2012
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (183)