Web Survey Bibliography
Arbitron currently uses a mailed screener survey sent to an Address Based sample (ABS) to recruit the non-landline portion of our sample frame. Improving the return rate for this survey is critical to improving the overall response rate of the ABS frame sample because the screener is only the first step of a multimode data collection process (mailed screener, phone diary placement and mailed diary package). This means that the overall response rate for the ABS sample can never be higher than the return rate to the initial screener survey. The current methodology for the survey is to send an initial screener questionnaire with a small cash incentive and a replacement questionnaire, for non-returners, approximately one month later. In the Summer of 2011, we conducted a split-sample test to improve the ABS screener return rates by adding an inexpensive postcard sized mailer to addresses that did not return a screener approximately three weeks after the replacement questionnaire was sent. Consistent with the replacement questionnaire, this mailer contained a reminder to either 1) return the paper survey that was previously mailed to the household, 2) go online to complete the screener survey or 3) call into a 1-800 line to complete the survey. In addition, we included a quick response (QR) code that could be scanned by smart phone users and would take them directly to an in-bound survey website which was optimized for mobile phone use. We will present the return rate results as well as the analysis of the demographics of those that returned the screener to determine who we brought in with the additional mailer. We will also present results about the QR code utilization and information about the demographic profile of users who completed the survey via a mobile phone.
Conference Homepage (abstract)
Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 67th Annual Conference, 2012 (50)
- Design of Web Questionnaires: Matrix Questions or Single Question Formats ; 2012; de Leeuw, E. D., Hox, J., Klausch, L. T., Roberts, A., de Jongh, A.
- Emerging Techniques of Respondent Engagement: Leveraging Game and Social Mechanics for Mobile Application...; 2012; Lai, J. W., Vanno, L.
- A Direct Comparison of Mobile Versus Online Survey Modes; 2012; Wells, T., Bailey, J., Link, M. W.
- The Reliability and Validity of Alternative Customer Satisfaction Measurement Scales in PC Web and Mobile...; 2012; Chrzan, K., Saunders, T.
- Nonresponse and Mode Effects in a Two-wave Randomized Mode Experiment; 2012; Beach, S., Musa, D.
- Question Order Effect: A Web Survey Experiment with Paradata; 2012; Ye, C., Tourangeau, R.
- Professional Respondents in Internet Panels: Who are They and What Do They Do to Our Data?; 2012; de Leeuw, E. D., Matthijsse, S.
- Using Text-to-Speech (TTS) for Audio-CASI; 2012; Couper, M. P., Kirgis, N., Buageila, S., Berglund, P.
- Using SMS Text Messaging To Collect Time Use Data; 2012; Brenner, P., DeLamater, J.
- A Shot in the Dark: Measurement Influence on Likelihood to Vaccination; 2012; Higgins, W. B., Thomas, R. K.
- Response Anchoring and Polarity Effects on Endorsement and Response Patterns; 2012; Higgins, W. B., Thomas, R. K.
- Update Your Status Lately? – Then Why Not Respond to Our Survey!; 2012; Borie-Holtz, D.
- Effects of Technical Difficulties on Item Nonresponse and Response Favorability in a Mixed-Mode Survey...; 2012; Gibson, J. L.
- Using Mixed-Mode Contacts to Facilitate Participation in Public Agency Client Surveys; 2012; Israel, G. D.
- Demonstration of the International Cross-Time, Cross-System Database; 2012; Miller, D.
- Telephone Status, Attitudes toward Participation in Future Surveys, and Willingness to Join a Local...; 2012; Beach, S., Musa, D.
- Where is Neutral? Using Negativity Biases to Interpret Thermometer Scores; 2012; Soroka, S., Albaugh, Q.
- I Got a Feeling: Comparison of Feeling Thermometers with Verbally Labeled Scales in Attitude Measurement...; 2012; Thomas, R. K., Bremer, J.
- Question or Mode Effects in Mixed-Mode surveys: A Cross-cultural study in the Netherlands, Germany,...; 2012; de Leeuw, E. D., Nicolaas, G., Campanelli, P., Hox, J.
- Using Online Panels for National Surveys of Low Incidence Populations: Findings from the CDC Influenza...; 2012; Boyle, J., Ball, S., Ding, H., Srinath, K. P., Euler, G.
- Using Probability-based On-line Samples to Calibrate Non-probability Opt-in Samples; 2012; DiSogra, C., Cobb, C. L., Chan, E., Dennis, J. M.
- Understanding Smartphone Usage to Take Web Surveys: A Cross Country Analysis; 2012; Stapleton, C.
- Scale Orientation, Number of Scale Points and Grids in Mobile Web Surveys; 2012; Chrzan, K., Saunders, T., Jue, A.
- Use of a 2nd Reminder Mailing, Quick Response Code and Optimized Mobile Survey to Increase Response...; 2012; Cantave, M. A., Gentry, R. J.
- The Effect on Differential Mailing Methodologies on Response Rates: Testing Advanced Notices, Package...; 2012; Pens, Y., Gentry, R. J.
- The River Flows: Comparison of Experimental Effect Replicability with Different Sample Sources; 2012; Thomas, R. K.
- Intensifying the Request: Results from an Experiment on Improving Internet Response Rates for Address...; 2012; Messer, B. L., Dillman, D. A.
- The Persistence of Attentiveness in Web Surveys: A Panel Study; 2012; Berinsky, A., Luks, S., Rivers, D.
- Designing Interactive Interventions in Web Surveys: Humanness, Social Presence and Data Quality; 2012; Zhang, Che.
- The Effect of Mode on Participant Responses to Qualitative Research in Virtual Worlds; 2012; Dipko, S., Billington, C., Brick, P. D.
- The Direction of Rating Scales and Its Influence on Response Behavior in Web Surveys; 2012; Keusch, F.
- Mixed-mode design and Mode Effect in Surveying Military Veterans; 2012; Wang, W., Morin, R., Parker, K.
- Assessing Measurement Equivalence and Bias of Questions in Mixed-mode Surveys Under Controlled Sample...; 2012; Klausch, L. T., Hox, J., Schouten, B.
- Maximizing Survey Participation for Retail Customers by Understanding Survey Mode and Incentive Preferences...; 2012; Cardador, J.
- How Likely?: Comparisons of Behavioral Intention Measurement Validity; 2012; Bremer, J., Thomas, R. K.
- Some Thoughts on a Framework for Statistical Inference from Nonprobability Samples; 2012; Santos, R.
- Addressed-Based Sampling - A Better Sample? Exploring the Benefits of Using Addressed-Based Sampling...; 2012; Ellis, J. M., Rexrode, D. L.
- Data Quality from Low Cost Data Collection Methodologies; 2012; Traugott, M. W.
- A Typology and Review of Web Evaluation Strategies; 2012; Wiggins, B., Romano Bergstrom, J. C., Turner, S.
- Drop-Off Point for Undergraduate Students on a Web-based Alcohol and Tobacco Use Questionnaire; 2012; Mitra, A.
- An Examination of the 2010 Census Be Counted Program and Its Effects on Census Coverage and Duplication...; 2012; Jackson, G. I., Wechter, K. M.
- Dual Frame Sample and Mixed Mode Survey Strategy for Improving Coverage Error; 2012; Tarnai, J., Pfingst, L., Solet, D.
- A Demonstration of a Multi-Platform Mobile Survey Application: SurveyPulseTM, by RTI International; 2012; Roe, D. J., Zhang, Yu., Keating, M.
- Turn that Frown Upside-Down: The Effects of Smiley Faces as Symbolic Language in Self-administered Surveys...; 2012; Libman, A., Smyth, J. D.
- To Weight, or Not to Weight, That is the Question: Survey Weights and Multivariate Analysis; 2012; Young, R., Johnson, D. R.
- Investigating the Impact of the Number of Grid Items on Web Survey Responses; 2012; Guo, F., Nunge, E.
- Effects of Progress Indicators on Short Questionnaires; 2012; Sedley, A., Callegaro, M.
- Open-ended Questions in Web Surveys: One Large vs. Ten Small Boxes; 2012; Keusch, F.
- Effects of Pagination on Short Online Surveys; 2012; Sedley, A., Callegaro, M.
- A Systematic Review of Studies Investigating the Quality of Data Obtained with Online Panels; 2012; Callegaro, M., Villar, A., Krosnick, J. A., Yeager, D. S.