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Web Survey Bibliography

Title Update Your Status Lately? – Then Why Not Respond to Our Survey!
Year 2012
Access date 30.08.2012

The benefits of searching public records and utilizing a social network aggregator web site, (which culls together data from both online and offline sources), to construct an address-based sample frame was found to have a three-fold advantage. In a national panel study of top legislative leaders in the 50 states from 1997 to 2010, this data collection process helped to reduce coverage error to less than 1 %. Additionally, the detailed information allowed a customized and personalized “pitch letter” to accompany the initial and follow-up questionnaire mailings which resulted in a 62% response rate. Finally, email contacts obtained through online searches was also used as a follow-up contact which led to higher response rates as compared to those without emails and lowered implementation costs. As such, when the census survey of legislative leaders was extended to officials who served in 2011-12, an additional attempt was made to contact non-responders from Phase 1. In Phase 2, Facebook and LinkedIn were used to search for online contact information for approximately 250 former and current public officials. In addition to reporting the demographic profile of those leaders and former leaders who maintained profiles on these two sites, this contact information was used to send follow-up messages to the respondents requesting their participation. Again, the response rate of those respondents contacted though one of these social networks was measured. An additional question was added in Phase 2 to also measure the likelihood that the completed survey resulted from the social media follow-up contact. Finally, a Chisquare test of no difference was conducted to determine if those who responded after the social media follow-up were different from those who did not respond.

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Conference Homepage (abstract)

Year of publication2012
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 67th Annual Conference, 2012 (50)