Web Survey Bibliography
There is an ongoing discussion on the basic design of Web Questionnaires with regard to use either paging or scrolling design. According to the literature and results of experiments it is suggested to use scrolling design only, if the questionnaire is simple and less complex. Beside the question what might be simple, most surveys in official statistics are rather complex, so the advice does not really help and with regard on efforts of standardisation as well as limited resources one may consider to develop only one design. Consequently it might be the paging design.
So far FSO Germany developed and implemented Web Questionnaires almost only for business surveys. These online survey forms have been standardised by a user-navigated tabbed design. Since there is a growing demand on web solutions for individual and household surveys, the tabbed design has also been applied for social statistics. All in all, the implementation has been quite challenging and adjustments had to be made. Concurrently a scrolling design has been implemented.
Under these conditions, usability tests on both designs – paging and scrolling – were accomplished. Results show different perspectives and opened the floor for further reflection. Still the question remains: Which Web questionnaire design ensures a high quality of data? The keyword in this challenging debate seems to ensure high usability and thus, an easy and understandable interaction between human and the electronic instrument due to an appropriate design. The presentation shall invite for discussion.
Workshop Homepage (abstract) / (presentation)
Web survey bibliography - 5th Internet Survey Metodology Workshop 2011 (16)
- Eye Tracking in testing questionnaires: What’s the added value?; 2011; Tries, S.
- Panel Recruitment via Facebook; 2011; Toepoel, V.
- Usability and burden measurement in online forms; 2011; Thomsen, P.
- Dynamic Data Editing in online data collection for the Vacant Positions Survey; 2011; Stax, H.-P.
- Utilizing Web Technology in Business Data Collection: Some Norwegian, Dutch and Danish Experiences; 2011; Snijkers, G., Haraldsen, G., Stax, H.-P.
- Web survey software; 2011; Slavec, A., Berzelak, N., Vehovar, V.
- Disentangling relative mode effects for the web survey mode in the Safety Monitor; 2011; Schouten, B., van de Brakel, J., Buelens, B., Klausch, L. T., van der Laan, J.
- Improving validity in web surveys with hard‐to‐reach targets: Online Respondent Driven Sampling...; 2011; Mavletova, A. M.
- Developing Electronic Questionnaires at Statistics Canada: Experiences and Challenges in a Changing...; 2011; Lawrence, D.
- Experiences with mixed mode mail & web-enquêtes in probability samples with known individuals; 2011; Kalgraff Skjak, K., Kolsrud, K.
- Effects of internet data collection in business surveys – the case of the Dutch SBS; 2011; Giesen, D.
- Ignoring the compatibility of online questionnaires may bias the psychological composition of your sample...; 2011; Funke, F.
- Video enhanced web survey; 2011; Fuchs, M., Kunz, T., Gebhard, F.
- Keeping Up Appearances: Maintaining standards during strategic changes in electronic reporting; 2011; Farrell, E., Hewett, K.
- Respondent engagement: using usability testing; 2011; Dowling, Z.
- Scrolling or paging - it depends; 2011; Blanke, K.