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Web Survey Bibliography

Title E-Mail Surveys
Author Mesch, G.
Year 2012
Database SpringerLink
Access date 20.02.2013

E-mail survey methodology is a new and rapidly evolving field. This chapter considers and evaluates the advantages and disadvantages related to conducting online surveys identified in previous research. In particular, it describes the methodology and examines some advantages and disadvantages of conducting online survey research. Advantages include access to individuals in distant locations, the ability to reach difficult to contact participants, and the convenience of having automated data collection, which reduces researchers’ time and effort. Disadvantages of online survey research include uncertainty over the validity of the data and sampling issues, and concerns surrounding the design, implementation, and evaluation of an online survey. Future directions of the methodology are discussed.

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Year of publication2012
Bibliographic typeBook section
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