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Web Survey Bibliography

Title Maximizing online respondent engagement through a game-way research design
Year 2010
Access date 25.03.2013

The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent. Of the activities done online, games foster the highest engagement. There are 12 deciphered elements to gaming which makes it more engaging. The paper examines how we can bring these elements into questionnaire designing, by using a fully animated questionnaire, to make it more engaging.

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ESOMAR Homepage (abstract) / (full text)

Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography (4086)