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Web Survey Bibliography

Title How far is too far: Traditional, flash and gamification interfaces, and implications for the future of market research online survey design
Year 2011
Access date 27.03.2013

This paper takes a quantitative approach to investigating the role of how the various interfaces available to us (Traditional, Flash and Gamification) resonate with online panellists. Most importantly, it explores the “Buyer Beware” learning around “when” and “how” there are differences which must be taken into account. Demonstrating an ability to take a “methodologically-agnostic” position and to highlight key learning that can advance industry dialogue, this paper will provide you with a true awareness of the implications for the future of market research online design.

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Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request