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Web Survey Bibliography

Title Facing The Future Webcams as a survey tool in China
Year 2012
Access date 28.03.2013

Facial expressions are a strong visual method to convey emotions. 3D Facial Imaging directly records human emotions from facial expressions to better measure consumer response to marketing stimuli (e.g. advertising, packaging, retail displays). This presentation shows how an automated, artificial intelligence based system of facial imaging can be integrated into an online panel in a manner complementing traditional survey based approaches. This produces new insight on both how people answer conventional questions and how to exploit more efficient ways of gathering accurate responses to complex marketing questions.

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Year of publication2012
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityAvailable on request