Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Classic Inspirations for Social Research Methodology in the time of Online Access Panels
Year 2011
Access date 20.04.2013

The plain use of numbers to present the distribution of public opinion is not always the best strategy. Samples are often not representative. We need to know what research design and strategy for data analysis can be used in non-standard situations. Some examples of a methodology for this type of research work can be found in the work of the classic architects of research methodology in the 1930s and 1940s – Paul F. Lazarsfeld, Robert K. Merton, Eduard Suchmann, Herta Herzog and William F. Whyte. They frequently used a comparative design, qualitative methods and small subsamples. And they solved the problem with non-representative data with the help of theory. These examples and innovations could enrich our current public opinion research. 

Access/Direct link

Conference Homepage (abstract) / (full text)

Year of publication2011
Bibliographic typeConferences, workshops, tutorials, presentations