Web Survey Bibliography
Title The war against unengaged online respondents
Author Gittelman, S. H., Trimarchi, E.
Source Quirk's Marketing Research Review, December 2012, pp. 50
Year 2012
Access date 24.04.2013
Abstract
The authors offer a three-step process for vetting marketing claims and provide four rules for message creation.
Access/Direct link
Journal Homepage (abstract) / (full text)
Year of publication2012
Bibliographic typeJournal article
Full text availabilityFurther details
Web survey bibliography - Gittelman, S. H. (10)
- Quota Controls in Survey Research.; 2016; Gittelman, S. H.; Thomas, R. K.; Lavrakas, P. J.; Lange, V.
- The Measurement of Consistency in Online Research; 2012; Gittelman, S. H., Trimarchi, E.
- The war against unengaged online respondents; 2012; Gittelman, S. H., Trimarchi, E.
- Rules of engagement: The war against poorly engaged respondents - guidelines for elimination; 2012; Gittelman, S. H., Trimarchi, E.
- The Impact of Open-Ended Questions: A Multivariate Study of Respondent Engagement; 2011; Gittelman, S. H.
- A new representative standard for online research: Conquering the challenge of the dirty little "...; 2011; Gittelman, S., Trimarchi, E., Fawson, B.
- Real ID. State of The Art Representative and Repeatable Online Samples. Behaviorally Profiled Respondents...; 2010; Gittelman, S. H., Trimarchi, E.
- Online research….and all that Jazz!; 2010; Gittelman, S. H., Trimarchi, E.
- Time Related Inconsistencies in Global Online Panels; 2010; Gittelman, S. H., Trimarchi, E.
- Metrics for panel contribution: a non probabilistic platform; 2009; Gittelmam, S. H., Trimarchi, E.