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Title Quality in market research. From theory to practice. 2nd Edition
Year 2012
Access date 08.05.2013

Market, opinion and social research is now an established global industry. An increasing proportion of the expenditure of market research companies is allocated to multi-national projects whose objective is consistent regional and global measurement. Businesses of all sizes, whether they are conducting or commissioning market research, need assurance that it is consistent, reliable and valid. If you carry out, commission or buy market research, demonstrating best practice is a potent statement to consumers and competitors. Enhance your understanding of quality and how it relates to market research with Quality in Market Research - From Theory to Practice . Packed with case studies, examples, models and checklists, this book has been developed to provide you with the tools you need to ensure your market research is of the highest standard. Quality in Market Research is the only book on the market to give a full assessment of ISO 20252: Market, opinion and social research and provides practical tips and guidance on how to meet this standard. Who is it relevant to? It is suitable for any organization that undertakes research, both nationally and internationally. This includes: Any market research associations and companies Any company that invests in market research/has a market or consumer insight team All market research professionals; students taking the Market Research Society Diploma.

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Year of publication2012
Bibliographic typeBook
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