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Web Survey Bibliography

Title The GfK NOP Media Efficiency Panel
Year 2011
Access date 13.05.2013
Abstract

MRS Company Partner GfK NOP won the 2011 MRS Award for Advertising & Media Research for this great case study describing how research can give vital answers to those important and frequently asked questions about the relative efficiency of different media. The award was given to Babita, Karsten and Corrine because of the way that their research approach created a really valuable tool that evaluated exposures to different media and linked these to sales.

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Year of publication2011
Bibliographic typeReports, seminars
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Web survey bibliography (4086)

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