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Web Survey Bibliography

Title The Use of Email, Text Messages, and Facebook to Increase Response Rates Among Adolescents in a Longitudinal Study
Year 2013
Access date 28.05.2013

Over the course of two years, more than 1,600 students in grades 7 through 12 were recruited to take part in a three-year study assessing the effectiveness of a pregnancy prevention program. As part of the assent process, students were informed about the study and asked for name, home address, home phone, cell phone, email address, Facebook username, and permission to text. The study consisted of three 25 minute surveys: a baseline with a $15 incentive, a 12 month follow-up ($25), and a 24 month follow-up ($30). The baseline survey was administered in-school either online or by paper/pencil, with both follow-up surveys conducted online. The majority of students were from low-income, minority households; therefore, six months after the baseline and first follow-up surveys, they were asked to confirm or update their contact information in an online five minute tracking survey. Initially, the first tracking survey promised a $5 incentive; however, due to low response, it was increased to $10 as well as text messages were sent as reminders. Additionally, phone calls were added both as a reminder and as a mode to complete the short tracking survey. For the first follow-up, invitation and reminder contacts consisted of a minimum of six emails, three text messages, three letters, and six phone calls, depending on available contact information. To increase response, we decided to send Facebook messages using the standard publicly-available personal page with privacy as the utmost concern. Presented results will include response rates and demographics by contact type and timing. Further, the operational issues related to text and Facebook messaging will be detailed. The results provide great insight as to the use of social media as well as to the retention, contact, and response rates of surveys of adolescents.

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Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations
Full text availabilityFurther details