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Web Survey Bibliography

Title Using GIS to Target Address-Based Samples of Households for a Web (vs. Mail) Response: Evidence from Three Web+Mail Surveys in Washington State
Year 2013
Access date 30.05.2013

Address-based sampling enables researchers to use geographic information systems (GIS) to analyze the social, demographic, and other characteristics of the communities in which sampled
households are located. Increasingly, research is finding that these methods are important for survey designs in which households can be targeted for response to different survey modes in
advance of the data collection period. However, little is known about which community characteristics are important for predicting what households have the highest propensities for responding to a Web (vs. mail) survey. Previous research has identified a number of individual and household characteristics that are important for predicting Web response, including household Internet access, socioeconomic status, and age, but less attention has been directed toward the community-level. The purpose of this paper is to report on the geographic bases of Web and mail survey response to statewide surveys, identify those characteristics that are most salient for targeting households to respond via the Web, and to offer suggestions on which Web+mail methods may be the most effective in different types of communities. We use existing data of address-based samples from three general public Web+mail surveys conducted in Washington State between 2008 -2011 matched with data from the Census and American Community Surveys in GIS. Analyses are currently being conducted and results will be available in the next few weeks.

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Conference Homepage (abstract)

Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 68th Annual Conference, 2013 (88)

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