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Web Survey Bibliography

Title Web Versus Outbound: A Mode Face-Off Following the Presidential Debate
Author Marlar, J.
Year 2013
Access date 30.05.2013

Unique events, such as a presidential debate or natural disaster, present researchers with an opportunity, perhaps even responsibility, to capture public opinion. Understanding attitudes
immediately following these types of events can inform policy or courses of action. However, conducting surveys in a narrow window of time is challenging and costly, especially using traditional outbound methods. This study compares an outbound and Web study and draws conclusions about the costs and benefits of each. Gallup interviewed respondents following the Presidential debate on October 22, 2012, either via outbound or Web. Outbound telephone respondents were recruited from a nightly tracking study prior to the debate and agreed to be called back immediately following the debate. Web respondents were randomly selected from the Gallup panel, a probability based panel of more than 50,000 members who agree to complete several surveys per month. Respondents were notified ahead of time that they would be asked to participate in a survey following the debate. Web respondents were randomly assigned to receive the survey at one of three points in time: as the debate concluded, one day after the debate, or three days after the debate. The results will be used to analyze several research questions. First, are the Web and outbound components significantly different in terms of response rates, respondents’ demographics, and overall results, and does weighting effectively minimize any of these differences between modes? Second, does a Web survey appear to be effective for collecting opinions at a specific point in time? Paradata will be used to explore whether respondents complete the survey at the requested time and if users on mobile devices were more compliant. Finally, results from the three time periods will be analyzed to see if opinion changes over time and to evaluate the benefit of conducting surveys under tight time constraints.

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Conference Homepage (abstract)

Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 68th Annual Conference, 2013 (88)

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