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Web Survey Bibliography

Title Effects of Respondent Reluctance, Mode, and Technical Difficulties on Straight- Lining and Refusals in a Mixed-Mode Survey
Year 2013
Access date 31.05.2013

This study extends past research examining the effect on data quality of experiencing technical difficulties with a survey. Past research finds that straight-lining, which can indicate satisficing, is
predicted by respondent reluctance and mode. Given the popularity of mixed-mode surveys with a Web option, it is important to understand whether these method factors affect data quality. We
examined straight-lining in a quality-of-life survey of military recruiters offered in Web and paper modes. Straight-lining was evaluated as a function of survey reluctance, mode, and whether a
respondent experienced technical difficulties. Common difficulties were trouble logging into the survey and security restrictions on personal computers. Of the 3,957 participants, most responded via the Web (77%) and did not experience technical difficulties (95%). Moderated multiple regressions will be estimated to describe the association of survey reluctance, mode, and technical difficulties with three measures of satisficing behavior: straightlining, endorsing “n/a” or “don’t know,” and refusals. Results will indicate whether respondents taking more or less time to return a completed survey, using different modes, or encountering technical difficulties are more likely engage in different forms of satisficing. Interaction results will indicate whether certain combinations (e.g., Web respondents who encounter technical difficulties and take longer to respond) exacerbate indicators of potential satisficing.

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Conference Homepage (abstract)

Year of publication2013
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - The American Association for Public Opinion Research (AAPOR) 68th Annual Conference, 2013 (88)

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