Web Survey Bibliography
Previous research showed that the visual design of answer fields for open-ended questions in self-administered surveys influences response behavior depending on the type of response that is collected (Couper et al. 2011). For narrative responses, larger answer fields produce longer, more elaborated responses (Christian & Dillman 2004; Israel 2010; Stern et al., 2007), especially with less motivated respondents (Smyth et al., 2009). Questions that ask for frequencies and numeric responses seem to be less influenced by the answer space provided (Couper et al., 2011; Fuchs, 2009). Until now, no study has looked at the influence of the visual design of answer boxes in open-ended questions that ask respondents to list all known items of a specific category. Additionally, there is only limited research looking at the influence of personal topic interest on response behavior in open-ended questions (Holland & Christian, 2009).This paper looks at differences in response behavior (number of items named, item omission, response latency, and response order) between formats that provide the respondent with one large answer box or ten small answer boxes when asked for unaided brand awareness. In three experiments embedded in Web surveys, respondents from a nonprobability online panel were randomly assigned to one of two question formats asking for unaided brand awareness of insurances (Experiment 1), airlines (Experiment 2), and car tires (Experiment 3). In two of the three experiments personal interest in the topic of the survey could be controlled for. The results of this study show that the number of brands named is significantly higher when ten small answer boxes are presented in two of the three studies indicating that respondents infer from the answer box format what the questionnaire designer expects from them. Personal topic interest and demographic characteristics of the respondents seem to play only a minor role.
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Web survey bibliography - Keusch, F. (21)
- Web Survey Gamification - Increasing Data Quality in Web Surveys by Using Game Design Elements; 2017; Schacht, S.; Keusch, F.; Bergmann, N.; Morana, S.
- The Impact of Response Scale Direction on Survey Responses in a Mixed-mode Survey ; 2016; Hu, M.; Yan, T.; Keusch, F.
- The Impact of Scale Direction, Alignment and Length on Responses to Rating Scale Questions in a Web...; 2016; Keusch, F.; Liu, M.; Yan, T.
- A Review of Issues in Gamified Surveys; 2015; Keusch, F.; Zhang, Che.
- Understanding Society Innovation Panel Wave 7: Results from Methodological Experiments; 2015; Blom, A. G.; Burton, J.; Booker, C. L.; Cernat, A.; Fairbrother, M.; Jaeckle, A.; Kaminska, O.; Keusch...
- Impact of response scale direction on survey responses in web and mobile web surveys; 2015; Yan, T.; Keusch, F.
- The Effects of the Direction of Rating Scales on Survey Responses in a Telephone Survey; 2015; Keusch, F., Yan, T.
- The Influence of Answer Box Format on Response Behavior on List-Style Open-Ended Questions; 2014; Keusch, F.
- Motives for joining nonprobability online panels and their association with survey participation behavior...; 2014; Keusch, F., Batinic, B., Mayerhofer, W.
- The Influence of Answer Box Format, Personal Topic Interest, and Respondent Characteristics on Response...; 2013; Keusch, F.
- The Direction of Rating Scales and Its Influence on Response Behavior in Web Surveys; 2012; Keusch, F.
- Open-ended Questions in Web Surveys: One Large vs. Ten Small Boxes; 2012; Keusch, F.
- The influence of social desirability on data quality in face-to-face and web surveys; 2012; Keusch, F.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Does the direction of Likert-type scales influence response behavior in web surveys?; 2011; Keusch, F.
- The Influence Of The Direction Of Likert-Type Scales In Web Surveys On Response Behavior In Different...; 2011; Keusch, F.
- Does Making The Survey Topic More Salient Lead To An Expert Bias? – The Influence of Announcing...; 2010; Keusch, F., Mayerhofer, W., Weilbuchner, N., Jungreithmaier, S.
- Online Access Panels: A detailed look at different Ways of Entering, their Costs and Participation Behavior...; 2010; Führer, R., Keusch, F.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Fuehrer, R., Kling, H.
- Maßnahmen zur Steigerung der Responserate bei listenbasierten Stichproben in Webbefragungen; 2009; Keusch, F.
- Increasing response rates in list based samples; 2009; Keusch, F., Kurz, H., Penzkofer, P.