Web Survey Bibliography
In this paper I provide a review of the literature related to mixing modes of data collection in surveys. The paper is structured in the following way: I begin with an overview of the range of mode choices available to survey researchers and their advantages and disadvantages with respect to a range of criteria, including their impact on data quality (so-called ‘mode effects’). Increasingly, survey designers are exploiting the potential offered by using a combination of data collection modes, either to offset the weaknesses of a particular mode with the strengths of another (Dillman, 2000) or, for example, to try to reduce the overall costs of fieldwork. The paper describes the major challenges involved in mixing modes, focusing in particular on the problem of mode effects on measurement error – or how people respond to survey questions. Modes of data collection appear to affect respondents’ answers by influencing either a) the amount of effort needed to answer the question; or b) the respondents’ willingness to answer questions honestly (Holbrook et al., 2003). The first type of influence can lead to a range of response errors referred to as ‘satisficing effects’ (Krosnick, 1991), while the second type of influence can lead to a tendency to give socially desirable answers. Mode effects have implications for the comparability of data collected in different modes; understanding their causes is, therefore, an important step in developing ways of reducing the negative impact of mixing modes on data quality. After describing some mechanisms through which modes result in measurement error, I discuss what, if anything, researchers can do to tackle the problem.
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Web survey bibliography - 2007 (157)
- Fast times and easy questions: the effects of age, experience and question complexity on web survey...; 2008; Yan, T., Tourangeau, R.
- Mixed Methods Sampling; A Typology With Examples; 2007; Teddie, C.; Yu, F.
- Web Application Stress Testing and Blaise IS; 2007; O'Reilly, J. M.
- Analyses of Web Survey Data; 2007; Kuusela, V.
- Cognitive aspects of survey methodology; 2007; Schwarz, N.
- Panel Quality: Tips to Achieve Pure Sample, from Recruitment to Long-Term Engagement; 2007; Fitzgerald, D.
- Non-Response in the Panel Study of Belgian Households (1992-2002): An Output and Process Evaluation; 2007; De Keulenaer, F.
- Sensitive questions in surveys; 2007; Tourangeau, R., Yan, T.
- Webmasters, web policies, and academic libraries: a survey; 2007; Hendricks, A.
- Toward a Definition of Mixed Methods Research; 2007; Johnson, R. B., Onwuegbuzie, A. J., Turner, L. A.
- Sample bias, weights and efficiency of weights in a continuous web voluntary survey; 2007; de Pedraza, P., Tijdens, K., de Bustillo, R.
- What is Sexual Harassment? It Depends on Who Asks! Framing Effects on Survey Responses; 2007; Galesic, M., Tourangeau, R.
- Mixing modes of data collection in surveys: A methodological review; 2007; Roberts, C.
- Differences between respondents and nonrespondents in an Internet survey recruited from face-to-face...; 2007; Bandilla, W., Blohm, M., Kaczmirek, L. & Neubarth, W.
- XSight and the shaping of Marketing Analytics; 2007; Birks, D. F.
- Whither statistical metadata?; 2007; Westlake, A.
- Web survey design; 2007; Ma, Q., McCord, M.
- Web survey and representativeness: Close to three in ten Canadians do not have access to the Internet...; 2007; Bourque, C., Lafrance, S.
- Video mediated communication: Implications for surveys; 2007; Anderson, A. H.
- Utopia - a complete research management system; 2007; Brandwood, T.
- Triple-S: The broader horizon; 2007; Wright, Ge.
- The use of seasonal adjustment software within the Office for National Statistics; 2007; Hussain, F., McLaren, C. H., Stuttard, N.
- The Internet audience. Constitution & measurement; 2007; Bermejo, F.
- The influence of advance letters on response in telephone surveys; 2007; de Leeuw, E. D., Callegaro, M., Hox, J., Korendijk, E., Lensvelt-Mulders, G. J.
- The impact of cookie deletion on the accuracy of site-server and ad-server metrics: An empirical comScore...; 2007; Abraham, Ma., Meierhoefer, C., Lipsman, A.
- The challenge of geocoding large-scale travel surveys; 2007; J.Smith, A. J.
- The case for publishing (some) online polls; 2007; Taylor, H.
- Surveys interviews and new communication technologies; 2007; Schober, M. F., Conrad, F. G.
- Spoken and multimodal dialog systems for survey research; 2007; Johnston, M.
- Sampling in online surveys; 2007; Beidernikl, G., Kerschbaumer, A.
- Sampling for web surveys; 2007; Rivers, D.
- Response option ordering: Reconciliating meanings conveyed by rating scale position and label. Unpublished...; 2007; Garland, P., Krosnick, J. A.
- Research synthesis: The practice of cognitive interviewing; 2007; Beatty, P. C., Willis, G. B.
- Reconstructing childhood health histories using internet panels; 2007; Smith, J. P.
- Qualitative data exchange: Methods and tools; 2007; Corti, L.
- Pilot study to recruite a sample for an online panel: Effects of contact mode, incentives and information...; 2007; Scherpenzeel, A.
- Overcoming challenges to conducting online surveys; 2007; Ye, J.
- Opportunities and constraints of electronic research; 2007; Roberts, L. D.
- Nicht-reaktive datenerhebung: Teinahmeverhalten bei befragungen mit paradaten evaluieren. [Non reactive...; 2007; Kaczmirek, L., Neubarth, W.
- New technologies and tools for study management: Designing, implementing and maintaining a Web-based...; 2007; Courtney, L., Warmoth, E., Rodan, M., Katz, K., Subramanian, S., Kiely, M.
- Multiple imputation: review of theory, implementation and software; 2007; Harel, O., Zhou, X. H.
- More honest answers to surveys? A Study of data collection mode effects; 2007; Dennis, J. M., Li, R. J.
- Modes, trends, and content: A comparison of the 2003 HRS internet survey with HRS 2002 and 2004 Core...; 2007; Weir, D.
- Mixed-mode surveys with Netservey; 2007; Papagiannidis, S., Li, F.
- Lessons learned: Converting a telephone survey panel to an internet panel; 2007; Roe, D. J., Stockdale, J., Farrelly, M., Heinrich, T.
- Is Quanvert here to stay?; 2007; Read, N.
- ICC/ESOMAR International code on market and social research; 2007
- Global market research 2007; 2007
- Estimation of the effects of measurement characteristics on the quality of survey questions; 2007; Saris, W. E., Gallhofer, I.
- Equivalence of electronic and off-line measures; 2007; Roberts, L. D.