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Web Survey Bibliography

Title The Gamification of Marketing Research
Source Marketing News, 47, 2, pp. 38-42
Year 2013
Access date 01.08.2013

The article examines the role of gamification in marketing research as marketers use online game techniques to gather information about consumers' behavior. Topics include the results of a study in which employees were asked to participate in a television viewing and gaming program, the importance of game mechanics to drive competition and reward achievements, and the challenges to gamification implementation.

Access/Direct link

AMA Homepage (abstract) / (full text)

EBSCO Homepage (abstract) / (full text)

Year of publication2013
Bibliographic typeMagazine article

Web survey bibliography - Link, M. W. (16)