The ubiquity of the mobile device  for communication and computing ha s produced profound changes  in marketing research,and in online surveys  in particular.Researchers today  are struggling with the  challenge to deliver surveys via the respondent's device  of choice, while also maintaining a consistent research environment that produces quality data and insights.This article investigates one way to address  that challenge: breaking surveys into pieces  to create shorter respondent experiences while still garnering the same level of
in sights for clients.