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Web Survey Bibliography

Title Optimizing response rates in online surveys
Year 2010
Access date 07.10.2013

PDF (399 kb)


Summary of studies:

- Concepts and methods of usability research lead to higher data quality in surveys in terms of reduced nonresponse.

- High usability fosters successful human-survey , interaction, reduces interaction errors, thereby preventing loss of motivation.

- (1) Avoid additional unit nonresponse and ensure accessibility by relying on widely available technology for online survey relying on widely available technology for online survey implementations.

- (2) Reduce item nonresponse with visual feedback during the answering process.

-(3) Reduce dropout with meaningful feedback about the survey progress.

Access/Direct link

NCRM Homepage (Abstract) & (Full text)

Year of publication2010
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - In: NCRM Research Methods Festival 2010, 5th - 8th July 2010, St. Catherine's College, Oxford. (2)