Web Survey Bibliography
Title Thoughts on retrieving information from open-ended questions
Author Luyens, S.
Source Quirk's Marketing Research Review, August 2013
Year 2013
Access date 31.10.2013
Abstract
The author argues that marrying two approaches to analyzing textual data - statistical and semantic - can yield more insights and build confidence in the findings.
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Year of publication2013
Bibliographic typeJournal article
