Relevance & Research Question: The increasing usage of multiple devices such as smartphones, tablets, e-readers etc. is a big challenge for programming online surveys. Many providers claim their surveys are optimized for mobile usage – but in fact they are not.
How does a sub-optimal mobile design influence data quality?
Methods & Data: We compare the data quality of several surveys with different degrees of mobile “optimized” survey design in order to give recommendations for improving the performance of online surveys.
Results: By providing a completely new created “responsive survey design” for an optimized presentation and usability on both desktop and mobile devices the performance of an online survey can be improved in multiple dimensions, such as response rate, interview duration and answer quality.
Added Value: Dos and Don’ts; recommendations for responsive designed web surveys; influence on answer quality and survey performance