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Web Survey Bibliography

Title Global market research 2013
Year 2013
Access date 09.04.2014

Global Market Research 2013 is the 25th annual industry study undertaken by ESOMAR. Done in cooperation with BDO Accountants & Advisors, it provides an authoritative review of the market research industry and explores how the research market continues to expand.

The report includes:

  • Global highlights and regional profiles for Europe, North America, Asia Pacific, Latin America, Africa and the Middle East.
  • Growth data on 80 countries, with Myanmar newly added to the list.
  • Country-level breakdowns of research spend by client type, project type, research method and more.
  • Expert views on the questions around big data and the rise of mobile research.
  • A financial overview of the top 25 market research companies.
  • A review of merger and acquisition, key people moves, client wins and other industry news.
Access/Direct link

ESOMAR Homepage (abstract) / (full text)

Year of publication2013
Bibliographic typeReports, seminars