Web Survey Bibliography
Title Is it what you say, or how you say It? An experimental analysis of the effects of invitation wording for online
Author Fazekas, Z., Wall, M. T., Krouwel, A.
Source International Journal of Public Opinion Research, 26, 1
Year 2014
Access date 12.04.2014
Full text
Abstract
In this article, we present results from a study of how varying e-mail ‘‘cover letters’’ in the implementation of an online survey can influence response rates. Historically, there is little evidence that the content of survey cover letters has a strong effect on response rates in off-line survey environments (Harvey, 1987), although empirical research on this question is limited and some research has pointed to small, but significant, effects due to varying letter content (see Brennan, 1992; Redline, Oliver, & Fecso, 2004). Online self-completion surveys differ from paper versions in that the link that survey targets must click on to complete the survey is embedded in the ‘‘cover letter’’ e-mail. As such, we have reason to suspect that the content of such e-mails may affect the likelihood that targets respond to the survey and influence the quality of the responses that they provide.
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Year of publication2013
Bibliographic typeJournal article
Web survey bibliography (4086)
- The 2012 Confirmit Annual Market Research Software Survey; 2013; Macer, T., Wilson, S.
- A mixed-mode survey tackling against an increasing rate of nonresponse; 2013; Jokinen, M.
- Using Mixed-Mode Contacts in Client Surveys: Getting More Bang for Your Buck; 2013; Israel, G. D.
- Using Eye Tracking Data to Understand Respondent's Processing of Rating Scales; 2013; Kunz, T., Fuchs, M.
- Advancing the field of questionnaire translation - identifying problems, discussing methods, pushing...; 2013; Behr, D., Dorer, B., Van Houten, G
- European Values Study - methodological and substantive applications; 2013; Luijkx, R., Jagodzinski, W.
- The Impact of Culture and Economy on Values and Attitudes; 2013; Duelmer, H., Voicu, M.
- Educational attainment in cross-national surveys: instrument design, data collection, harmonisation...; 2013; Schneider, S.
- Mode Effects in Mixed-Mode Surveys: Prevention, Diagnostics, and Adjustment 1; 2013; de Leeuw, E. D., Dillman, D. A., Schouten, B.
- History of Technology in Research; 2013; Sahu, C.
- Comparing Web-based with Mail Survey Administration of the Consumer Assessment of Healthcare Providers...; 2013; Bergeson , S. C., Gray, J., Ehrmantraut, L. A., Hays, R. D.
- Data Collection in Sociolinguistics: Methods and Applications; 2013; Mallinson, C., Childs, B., Van Herk, G.
- Effect of survey mode on response patterns: comparison of face-to-face and self-administered modes in...; 2013; Illemann Christensen, A., Ekholm, O., Gluemer, C., Juel, K.
- Online Survey Data Quality and its Implication for Willingness-to-Pay: A Cross-Country Comparison; 2013; Gao, Z., House, L., Jing, X.
- The Online Statistical Survey As An Alternative To Traditional Methods; 2013; Dinu, S., Nitoiu, M., Pomazan, C.
- Self-Rated Health Assessed by Web Versus Mail Modes in a Mixed Mode Survey: The Digital Divide Effect...; 2013; Shim, J.-M., Shin, E., Johnson, T. P.
- Online Survey Design and Development: A Janus-Faced Approach; 2013; Lauer, C., McLeod, M., Blythe, S.
- Survey Sidekick: Learning & designing scientifically sound surveys; 2013; Hsiao, I.-H., Malhotra, M., Joo, J., Chae, H. S., Natriello, G.
- Satisficing in Web Surveys: Implications for Data Quality and Strategies for Reduction; 2013; Zhang, Che.
- A probability-based web panel for UK policy research: some initial thoughts from a Government survey...; 2013; Littlechild, J.
- Scientific impact of the MESS Project: A brief overview; 2013; Das, M.
- A probability-based web panel for the UK: What could it look like?; 2013; Nicolaas, G.
- Current UK provision of web panaels and Omnibus; 2013; Lagorio, C.
- Feasibility of Using Web to Survey at a Sample of Addresses: a UK ESS experiment; 2013; Villar, A.
- What works? Getting the General Population To Go Online in a Mixed Mode Local Health Survey; 2013; Frigault, L.-R., Azzou, S. A. K., Molloy, E. J. K., Ammarguellat, F., Couture, M., Gratton, J.
- ONS Plans for Web Data Collection in LFS; 2013; Lound, C.
- On-line questionnaire completion time and personality test scores; 2013; Furnham, A., Hyde, G., Trickey, G.
- ESSnet Data: Collection for Social Surveys using Multiple Modes; 2013; Sattelberger, S., Blanke, K.
- Using Technology to Conduct Questionnaire Evaluations with Hard to Reach Populations ; 2013; Ridolfo, H., Ott, K.
- Recent Experiences with Electronic Questionnaire Testing at Statistics Canada ; 2013; Lawrence, D.
- Usability and Accessibility Guidelines for Web Sites and Web Surveys ; 2013; Ashenfelter, K. T.
- Questionnaire development & testing in the 21st century: What are the challenges?; 2013; Collins, D.
- Improved Dialogue Features in Web Surveys?; 2013; Lund, K.
- Evaluation of a Sequential Mixed-Mode Design Experiment with Physicians on Response Rates, Costs, and...; 2013; Geisen, E., Olmsted, M. G., Murphy, J., Stanley, M.
- When We Do Not Know the Difference – the Level of DK in Different Question Formats and Different...; 2013; Schwarzer, S., Zeglovits, E., Connor, D. S.
- Factors Influencing Survey Participation Rates on an Online, Probability-Based Research Panel; 2013; Wiest, D.
- Effects of Self-Awareness on Disclosure During Skype Survey Interviews; 2013; Feuer, S., Schober, M. F.
- The Effect of Differential Mailing Methodologies on Response Rates: Testing Advanced Notices, Pre-Recorded...; 2013; Pens, Y., Cantave, M. A., Gentry, R. J.
- The Influence of Respondent Incentives on Item Nonresponse and Measurement Error in a Web Survey; 2013; Felderer, B., Kreuter, F., Winter, J.
- A Multi-Survey, Multi-Methodological Assessment of Perception of Need and Quality of Life: Opinion Polling...; 2013; Levy, D.,
- Eliminate Item Non-Response: The Effect of Forcing Respondents to Answer in Web Surveys; 2013; Leach, L. M.
- The Influence of Answer Box Format, Personal Topic Interest, and Respondent Characteristics on Response...; 2013; Keusch, F.
- Using Motivating Prompts to Increase Responses to Open-ended Questions in Mixed-mode Surveys: Where...; 2013; Israel, G. D.
- How Open Are We to the Open-Ended Questions?; 2013; Mamedova, S.
- Will Snowball Sampling Leave Your Data in the Cold?; 2013; Cavallaro, K.
- Panel Attrition: Separating Stayers, Sleepers and Other Types of Drop-Out in an Internet Panel; 2013; Lugtig, P. J.
- Building a History: Collecting Comprehensive Employment Data in a Web-Based, Multi-Mode Survey; 2013; Cominole, M., Bennett, C., Caves, L.
- Augmenting Paper Diaries With Phone and Web Data Retrieval: Is it Effective?; 2013; Wargelin, L., Minser, J., Homer, Z., Fleeman, A., ZuWallack, R. S.
- Alone in a Group: Comparison of Effects of a Group-Administered Paper-Pencil Survey Versus an Individually...; 2013; Higgins, W. B., Barlas, F. M., Pflieger, J., Thomas, R. K., Jeffery, D., Mattiko, M.
- The Effect of Survey Mode on Socially Undesirable Responses to Open Ended Questions: Online vs. Paper...; 2013; Hedberg, E., Ceasar, G., Wallace, D.