Web Survey Bibliography
Relevance: Mobile research is largely discussed, but a lot of mobile approaches are asking questions in established forms - but on a smaller screen. A new approach of data collection integrating the measurement via a mobile device’s gyroscope is used to answer market research question with physical movements of the device.
Methods: A research team from HTW/HWR Berlin integrated the new approach of answering market research questionnaires on a mobile device using the gyroscope. Integrating this technology into a market research questionnaire gives the respondent the opportunity to literally „move“ the answer on a defined graphical scale. We call it “GyroScale”.
In a study with 662 respondents the GyroScale was integrated for the examination of the possible effects on data collection. An identical questionnaire with different graphical and gyroscaling support was used in the context of an Analytic Hierarchy Process (AHP).
The study made available three technologically different approaches of scaling which were integrated. Each group was confronted with the same Saaty scale in different technical appearances:
1. Classical representation of the scale on a desktop or laptop with an Ajax Slider
2. Representation on a Smartphone (iPhone and Android)
3. Representation on Tablet devices (iPad, Galaxy Tablet etc.)
Examined variables were:
- The overall result in comparison of the three different categories of devices
- Response Rate / Drop-Out
- Time needed to complete the interview (duration)
- Consistency of the answers (computation with Saaty algorithm).
Results: The results show no difference in the answering patterns created with the GyroScale. The Gyroscale seems to be as reliable as a standard slider and could therefore be integrated in the world of market research.
Added Value: Still thousands of on-line studies are conducted without taking into account the respondent’s time and effort to fill out a questionnaire. The GyroScale seems to be an interesting way to entertain the respondent while being interviewed. The presentation will point out the technical and methodical challenges while interviewing with the GyroScale.
Web survey bibliography - General Online Research Conference (GOR) 2014 (29)
- Using Paradata to Predict and to Correct for Panel Attrition in a Web-based Panel Survey; 2014; Rossmann, J., Gummer, T.
- Targeting the bias – the impact of mass media attention on sample composition and representativeness...; 2014; Steinmetz, S., Oez, F., Tijdens, K. G.
- Offline Households in the German Internet Panel; 2014; Bossert, D., Holthausen, A., Krieger, U.
- Which fieldwork method for what target group? How to improve response rate and data quality; 2014; Wulfert, T., Woppmann, A.
- Exploring selection biases for developing countries - is the web a promising tool for data collection...; 2014; Tijdens, K. G., Steinmetz, S.
- Evaluating mixed-mode redesign strategies against benchmark surveys: the case of the Crime Victimization...; 2014; Klausch, L. T., Hox, J., Schouten, B.
- The quality of ego-centered social network data in web surveys: experiments with a visual elicitation...; 2014; Marcin, B., Matzat, U., Snijders, C.
- Switching the polarity of answer options within the questionnaire and using various numbering schemes...; 2014; Struminskaya, B., Schaurer, I., Bosnjak, M.
- Measuring the very long, fuzzy tail in the occupational distribution in web-surveys; 2014; Tijdens, K. G.
- Social Media and Surveys: Collaboration, Not Competition; 2014; Couper, M. P.
- Improving cheater detection in web-based randomized response using client-side paradata; 2014; Dombrowski, K., Becker, C.
- Interest Bias – An Extreme Form of Self-Selection?; 2014; Cape, P. J., Reichert, K.
- Online Qualitative Research – Personality Matters ; 2014; Tress, F., Doessel, C.
- Increasing data quality in online surveys 4.1; 2014; Hoeckel, H.
- Moving answers with the GyroScale: Using the mobile device’s gyroscope for market research purposes...; 2014; Luetters, H., Kraus, M., Westphal, D.
- Online Surveys as a Management Tool for Monitoring Multicultual Virtual Team Processes; 2014; Scovotti, C.
- How much is shorter CAWI questionnaire VS CATI questionnaire?; 2014; Bartoli, B.
- WEBDATANET: A Network on Web-based Data Collection, Methodological Challenges, Solutions, and Implementation...; 2014; Tijdens, K. G., Steinmetz, S., de Pedraza, P., Serrano, F.
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- Incentives on demand in a probability-based online panel: redemption and the choice between pay-out...; 2014; Schaurer, I., Struminskaya, B., Kaczmirek, L.
- The Effect of De-Contextualisation - A Comparison of Response Behaviour in Self-Administered Surveys; 2014; Wetzelhuetter, D.
- Responsive designed web surveys; 2014; Dreyer, M., Reich, M., Schwarzkopf, K.
- Extra incentives for extra efforts – impact of incentives for burdensome tasks within an incentivized...; 2014; Schreier, J. H., Biethahn, N., Drewes, F.
- Students First Choice – the influence of mobile mode on results; 2014; Maxl, E.
- Device Effects: How different screen sizes affect answer quality in online questionnaires; 2014; Fischer, B., Bernet, F.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities...; 2014; Herche, J., Adler, M.
- Mixed-devices in a probability based panel survey. Effects on survey measurement error; 2014; Toepoel, V., Lugtig, P. J.
- Online mobile surveys in Italy: coverage and other methodological challenges; 2014; Poggio, T.