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Web Survey Bibliography

Title Social Media and Surveys: Collaboration, Not Competition
Year 2014
Access date 11.06.2014

This talk follows on one I gave at the ESRA conference in Ljubljana in July 2013, recently published in Survey Research Methods. In that talk I focused on some of the claims made by proponents of "big data," especially those claiming that big data will replace surveys and make them redundant. I raised a number of concerns about big data and concluded that there is still an important role for surveys. In this talk I hope to take a more positive view, and explore specific areas of research where big data (and especially social media) analytics and surveys can complement each other. I outline some of the gaps in our knowledge at the intersection of surveys and social media analysis and offer some suggestions for a possible collaborative research agenda to exploit the strengths of each approach.

Year of publication2014
Bibliographic typeConferences, workshops, tutorials, presentations

Web survey bibliography - General Online Research Conference (GOR) 2014 (29)