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Web Survey Bibliography

Title Using respondent tweets to fill in survey gaps
Author Murphy, J.
Source Quirk's Marketing Research Review, January 2014
Year 2014
Access date 11.06.2014
Full text

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The author explains how researchers can supplement survey data by asking respondents to include a social media handle and give permission to access their public postings. Then those data can be used to fill in the blanks of what was not answered, or not asked, in the survey.

Year of publication2014
Bibliographic typeJournal article

Web survey bibliography (4086)