Web Survey Bibliography
Because of the declining penetration rate of landline telephones and a general decline in the willingness to participate in surveys conducted through traditional data collection modes, survey data collection using online methods–especially online panels–is becoming more popular worldwide. Although these surveys have been widely adopted among marketing researchers, critics still fear that this sampling method leads to biased results produced by a breed of “expert” volunteer survey respondents who are solely interested in monetary incentives and therefore cannot be compared with the general population. This chapter first gives an overview of the existing literature on motives for participating in surveys in general and online panels in particular and how these motives influence survey participation behavior in the panel. Then, a new study among 1,612 members of an Austrian nonprobability online panel is presented. The results show that although other reasons for becoming an online panel member, such as helping to develop better products and services or entertainment, are reported more often, respondents who said that they joined the panel because of the promised monetary incentives have a higher starting and a lower break-off rate than do those who cited intrinsic reasons. Additionally, other characteristics of online panel members like the time of panel entry (panel tenure) and how they were recruited to the online panel, seem to be at least as important as monetary motives in determining survey participation behavior in online panels.
Web survey bibliography - Keusch, F. (21)
- Web Survey Gamification - Increasing Data Quality in Web Surveys by Using Game Design Elements; 2017; Schacht, S.; Keusch, F.; Bergmann, N.; Morana, S.
- The Impact of Response Scale Direction on Survey Responses in a Mixed-mode Survey ; 2016; Hu, M.; Yan, T.; Keusch, F.
- The Impact of Scale Direction, Alignment and Length on Responses to Rating Scale Questions in a Web...; 2016; Keusch, F.; Liu, M.; Yan, T.
- A Review of Issues in Gamified Surveys; 2015; Keusch, F.; Zhang, Che.
- Understanding Society Innovation Panel Wave 7: Results from Methodological Experiments; 2015; Blom, A. G.; Burton, J.; Booker, C. L.; Cernat, A.; Fairbrother, M.; Jaeckle, A.; Kaminska, O.; Keusch...
- Impact of response scale direction on survey responses in web and mobile web surveys; 2015; Yan, T.; Keusch, F.
- The Effects of the Direction of Rating Scales on Survey Responses in a Telephone Survey; 2015; Keusch, F., Yan, T.
- The Influence of Answer Box Format on Response Behavior on List-Style Open-Ended Questions; 2014; Keusch, F.
- Motives for joining nonprobability online panels and their association with survey participation behavior...; 2014; Keusch, F., Batinic, B., Mayerhofer, W.
- The Influence of Answer Box Format, Personal Topic Interest, and Respondent Characteristics on Response...; 2013; Keusch, F.
- The Direction of Rating Scales and Its Influence on Response Behavior in Web Surveys; 2012; Keusch, F.
- Open-ended Questions in Web Surveys: One Large vs. Ten Small Boxes; 2012; Keusch, F.
- The influence of social desirability on data quality in face-to-face and web surveys; 2012; Keusch, F.
- The influence of personality traits and motives for joining on participation behavior in online panels...; 2011; Keusch, F.
- Does the direction of Likert-type scales influence response behavior in web surveys?; 2011; Keusch, F.
- The Influence Of The Direction Of Likert-Type Scales In Web Surveys On Response Behavior In Different...; 2011; Keusch, F.
- Does Making The Survey Topic More Salient Lead To An Expert Bias? – The Influence of Announcing...; 2010; Keusch, F., Mayerhofer, W., Weilbuchner, N., Jungreithmaier, S.
- Online Access Panels: A detailed look at different Ways of Entering, their Costs and Participation Behavior...; 2010; Führer, R., Keusch, F.
- Can a professional questionnaire layout make up for a boring topic? The mediating role of topic interest...; 2010; Keusch, F., Mayerhofer, W., Jungreithmaier, S., Weilbuchner, N., Fuehrer, R., Kling, H.
- Maßnahmen zur Steigerung der Responserate bei listenbasierten Stichproben in Webbefragungen; 2009; Keusch, F.
- Increasing response rates in list based samples; 2009; Keusch, F., Kurz, H., Penzkofer, P.