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Web Survey Bibliography

Title Internet-Based Surveys: Methodological Issues
Source Developments in Marketing : Proceedings of the Academy of Marketing Science 2015, p. 289
Year 2014
Database SpringerLink
Access date 19.11.2014

Web-based, or internet, surveys are widely used in marketing research, and their use continues to grow. The reasons for this are partly because they provide a number of technological features that are designed to reduce common sources of respondent error that can impact data quality, and partly because compared to traditional self-administered methods they offer advantages in speed, cost, and efficiency of data collection. This session deals with selected methodological issues concerning Web surveys.

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AvailabilityIn-press, to be published
Year of publication2014
Bibliographic typeJournal article
Book section