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Web Survey Bibliography

Title Design of Web Questionnaires: Matrix Questions or Single Question Formats
Author de Leeuw, E. D., Hox, J., Klausch, L. T., Roberts, A., de Jongh, A.
Year 2012
Access date 05.02.2015


  • Disadvantage Grid
    • May lead to more satisficing,
      • E.g., straight-lining
  • Advantage Grid
    • Questionnaire appears shorter
      • Single question on screen may lead to longer total response times
        • Hence more respondent burden, break-offs etc
  • HSM a solution?
Year of publication2012
Bibliographic typeConferences, workshops, tutorials, presentations