Web Survey Bibliography
Title Where can I call you? The "mobile (phone) revolution" and its impact on survey research and coverage error: a discussion of the Italian case
Author Callegaro, M., Poggio, T.
Year 2004
Access date 29.06.2004
Full text pdf (148k)
Abstract The increase in mobile phone ownership is changing the sampling frame for landline telephone surveys, with a consequent impact on coverage error. This paper describes the main features of the Italian phone market – with some of the highest mobile phone penetration rates – and the rising impact of mobile-phone-only (MPO) households. A survey that uses a landline frame excludes MPO and no-phone households, creating a noncoverage rate of 17% in 2002. Types of phone arrangements and noncoverage vary dramatically among households: by region, household type, age, education and social class of the “head” of the household. All these differences clearly introduce a non-ignorable bias in landline telephone surveys. Possible solutions are discussed from a methodological point of view. The analysis presented uses data collected in a face-to-face survey by the Italian Institute of Statistics.
Access/Direct link Unitn.it e-prints (full text)
Year of publication2004
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography (4086)
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